Organizer - Get organized!

Get #OrgaNICEd with our brand new Organizer.

If you’re anything like us, you get a sweet release of endorphins when you’re done tiding up for the day. Why is that? Is it human nature to want, or even need, to keep your things neatly in place? It probably is.

When we look around at successful brands and companies emerging today, we see that many of them focus on urban lifestyles and well thought-out compact living. In our own field, the most popular strollers and push chairs today are also minimalistic and space saving. Small and neat. But it comes at a cost, as you get less space on the stroller for stowing all the things you need when out and about with a baby. (and we know, it’s a lot!)

Enter the Organizer. Compact enough to fit on any stroller, but smart enough to cleverly store the most essential items. It will easily hold your phone, a couple of diapers, wet wipes and even a change of clothes - because accidents do happen. And speaking of smart, we put a zip-up lid on ours, so that when you quickly need to perform a diaper change, you just slide your arm through the loop on the lid, and then lift your baby with both hands free. And since diaper changing rooms in public aren’t always the most hygienic, we put a little loop on the inside of the lid as well, enabling you to hang it off a wall hook for easy access. And yes, it has a hidden outside pocket where your phone goes. Of course it does! 

But perhaps most importantly, it looks neat, discrete and tidy. Because being well organized should look as good as it feels.

We’d love to get your best ideas on how life with a baby can be arranged to get more of those endorphin kicks. Tag your social media content with #orgaNICEd for a chance to get featured in our feeds. We might have few other surprises coming your way on this subject. So stay tuned!