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Elodie Stories

  • Introducing the Christmas Collection

    Introducing the Christmas Collection | Elodie Details - The season of Christmas has arrived, bringing lights, love and joy into our homes. Santa Claus and his little helpers are just around the corner and it’s time to start the Christmas baking and decoration. Little princes and princesses lend their tiny helping hands, and why not get dressed up for the occasion? Let us introduce Elodie’s Christmas Collection, featuring two bibs, one pacifier and a matching pacifier clip.   This year’s Christmas Collection is inspired by the Swedish artist Carl Larsson, whose family themed paintings are renowned worldwide. His paintings tell loving stories of family life and often take place around the dinner table, in an idyllic setting. It’s the end of the 19th century and the family has dressed up in their finest garments for Christmas.   Explore the collection!

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  • Highlighting Dad

    Highlighting Dad | Elodie Details - Norwegian model and photographer Rune Erlend lives in Helsinki with his wife and soon-to-be mother Johanna Sofia. Together they create beautiful portraits of preparing for parenthood on their much-appreciated Instagram channels. In timing with Scandinavian Father’s Day, we sat down with Rune to get his views on becoming a father. Your little one is expected any day now, how are you preparing for fatherhood? That’s a good question. Who you are as a dad is very individual, and I don’t think that you can really prepare for that in advance. As this is our firstborn, we are right now trying to get everything into place, from the baby room to clothes and picking out a stroller, the list goes on. It would probably be a good idea to pick up a parenting book, but I haven’t gotten to that yet. What was your first thought when you found out that you were going to be a dad? I was very happy, as we have been wanting to have a baby for a little while now. What are you most excited about? I know that this can sound bad, as you should cherish every moment, but I can’t wait for him (yes, it’s a boy!) to start crawling and walking. And it will be so much fun when we can play sports together. Is there something from your own childhood that you will try to bring into your newly started family? I think that all of us pick up small traits from our parents and things they taught us growing up. There's nothing special that comes to mind, but I think it's subconscious. What are your favourite products from Elodie? My favourite must be Fluffy Frank – what a cute little guy!   Keep up with Rune’s and Johanna’s future family on Instagram: @runeerlend @johannasofia   SHOP THE LOOK

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  • Get organized, Marie Kondo-style

    Get organized, Marie Kondo-style | Elodie Details - We all have a vision of a nice and tidy baby nest — but it can be a struggle to get there, or even know where to start. Especially since baby essentials like socks, washcloths and diapers are quite tiny and difficult to keep track of. To help you get organized, we’ve embraced Marie Kondo’s method and gathered some tips and tricks to share.  Just note, it’s going to get worse before it gets better. Let’s get started!   #1 CATEGORIZE Select a category. It could be clothes, toys or anything that needs a refresh. Start by pulling everything out of its drawers and boxes and place it all on your bed or even on the floor. The trick is then to come up with new pairings and sort the items in a helpful way. It could be by size or colour — anything that makes sense and minimizes your time spent looking for lost treasures. It’s a quite simple trick, but it works like magic. In the end your baby’s drawer will be a true work of art. #2 MAKE PLACE Every item you own needs a dedicated place where it’s always stored. It’s a slippery slope when you start buying new things without giving them a proper home, and we all know that feeling of an over-cluttered baby nest. Keep it simple and prioritize — place all things used daily somewhere easily accessible, and the stuff that’s used less often can be stored a bit more inaccessible. #3 TIDY ALL AT ONCE Tidying bits and pieces here and there can make a slight difference, but it will get messy again in a minute. If your goal is to maintain a peaceful baby room, the best thing is to organize an entire room or closet in one go — taking the time to arrange and only keep what you genuinely need. Having some trouble getting rid of things? Try Marie Kondo’s trick of asking yourself if the item spark joy?If the answer is no, you might want to consider letting it go. To help you stay organized, Marie advises you to have joyful boxes — and we couldn’t agree more. All the small and adorable baby things deserve to be placed in boxes that just feel joyous. Luckily our home range fits perfectly with Marie's vision for organizing.   SHOP OUR FAVOURITES

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  • The Birthday Gift Guide

    The Birthday Gift Guide | Elodie Details - Having trouble picking gifts for a little miracle’s birthday? Perhaps you struggle with finding a gift that is pretty, yet practical? Or maybe you simply have no idea what the little nugget might need at this special age, and could use a foolproof recommendation? Well, look no further — we have listed some beautiful birthday gifts for the newborn’s, one-, two- and three-year-old’s special day. GIFTS FOR THE NEWBORN With a newborn it’s all about ensuring that the little one is comfortable, safe and feels at home. Small things like a Blinkie to snuggle with, a hooded towel to cosy up in after bath time, and petite pacifiers can add that extra thrill for both the new parents and the precious family addition. Newborn pacifier Blinkie Hooded towel GIFTS FOR THE ONE-YEAR-OLD A one-year-old is a mini explorer, curious about everything and constantly discovering new sights, tastes and feels. Perfect accompaniments for the explorations are a beautiful bib for the food connoisseur, a soft playmat that invites creativity and a matching pacifier and clip to assist the investigator lifestyle. Bib & dry bib Playmat Pacifier clip GIFTS FOR THE TWO-YEAR-OLD At two years old, it’s the time for adventure, play and starting to find a little voice and identity. Essentials to carry along for the exiting and somewhat bumpy ride, is a snuggle buddy, a StoreMyStuff ™ to keep the toys in order and a Pearl Velvet Blanket for all the long walks to and from the playground. Snuggle StoreMyStuff ™ Pearl Velvet Blanket GIFTS FOR THE THREE-YEAR-OLD When the little star turns three, the outside world expands with endless opportunities to follow. With a sprinkle of fantasy, the garden becomes a large forest and the sandbox suddenly turns into a castle. To support the escapades, a mini backpack, matching cap and mittens and a thermos will come in handy. BackPack MINI™ Caps & mittens     SHOP THE LOOK  

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  • Our Baby Years — A photo exhibition

    Our Baby Years — A photo exhibition | Elodie Details -  October 11, 2019 Spanish mother, teacher and photographer Claudia Cabrero is a magician behind the camera and a master of capturing those small, but unforgettable, moments in life. She has interpreted our Autumn/Winter collection in the photo exhibition Our Baby Years, where she beautifully portrays memories and nostalgia from the baby years.   This is the second time we work together with Claudia – get inspired by her previous work here. Follow Claudia on Instagram.   SHOP THE LOOK

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  • We got inspired – The iconic Aviator jacket

    We got inspired – The iconic Aviator jacket | Elodie Details - The unique Aviator jacket is a fashion item that never seem to go out of style. For our Autumn/Winter collection Le Petit Parisien, we got inspired by the look with its edgy mix of leather and shearling. We talked to our designer Carina Frank about the history of the garment and the process behind integrating the inspiration into our new collection. There is a historic quality to the leather shearling jacket. Shearling per say has helped people keep warm for ages – but it was in the 1930’s the aviator jacket came about. American pilots wore the iconic jackets to the skies, and in the 50’s the jacket made its transition from military to civilian use. The trend took off within the world of fashion during the 60’s and yet today most design houses has a version of their own. Since the Aviator jacket is quite rebellious in its style, we had a process of evaluating how to incorporate the look into gentle baby products. We decided to maintain the attitude by keeping details such as buckles and zippers – you can find the classic lapel that is a key aspect of the jacket on our Aviator Black footmuff. Another detail that we are proud of is the choice of material for the outer fabric, where we decided on using high quality, cruelty-free vegan leather. Read more about what vegan leather is and why it belongs in your closet here. The shearling was a must to keep since it provides the softest and cosiest lining in our Aviator Black footmuff, cap and mittens.   SHOP THE LOOK

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  • Why does vegan leather belong in your closet?

    Why does vegan leather belong in your closet? | Elodie Details - The short answer is that it looks good, is cruelty-free and climate friendly. We chose to work with vegan leather to create our new Aviator inspired series from the Autumn/Winter collection Le Petit Parisien. Let’s talk for a bit about what vegan leather is and why is belongs in our closet. Vegan leather is a versatile material that is increasing in popularity, and frequently being used by designers globally. Praised for being a sustainable choice, it is utilized to achieve an authentic leather look in an ethical manner. The material is often made of polyurethane, a polymer that can be made to order in a variety of forms. It can also be produced from innovative or organic materials such as pineapple leaves, cork, apple peels, fruit waste and recycled plastic bottles. Check out the recently launched Aviator inspired, 100% vegan leather footmuff, cap and matching mittens!   SHOP THE LOOK

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  • We got inspired – Art Noveau

    We got inspired – Art Noveau | Elodie Details - September 19, 2019 For our Autumn/Winter collection Le Petit Parisien we got inspired by the beauty of Art Noveau. The artform is characterised by its unique natural forms and structures, and particularly curved lines with plants and flowers. The style hit its peak in popularity during the turn of the last century and permeates the Parisian atmosphere in both art and architecture. The characteristic flowing and organic illustrations of Art Noveau inspired the main pattern of our latest collection – Vintage Flower. The pattern is drawn by hand by our designer Carina Frank. The vintage flower print can be found on a range of products, from our footmuff and overall to caps, mittens and the BackPack MINI™. The colours of the flowers are not random – all the main shades of the season are in there, to connect the different aspects of the collection. Another key product to this theme is the new Pearl Velvet Blanket (available in vanilla white and mineral green) that drew inspiration from the classical frameworks found in old vintage posters.   SHOP THE LOOK

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  • The winter gear guide

    The winter gear guide | Elodie Details - September 11, 2019 Whether you’re a fan of winter or not, you are going to be leaving the house at some point. Maybe just to stretch your legs a little, refill the diaper stash or to proudly show off your little miracle. A little fresh air is great for your baby’s health. So, practical winter baby gear will be needed at this time of year – and it doesn’t hurt if it’s stylish. Over the years, we have learned quite a bit about footmuffs. As we have created and refined different models, we now have four kinds in stock. They are all compatible with most standard strollers and are easy maintenance, so you can wash them in the machine and tumble dry with no problems. Let us tell you a little more about each one so you can get the most suitable for your needs. BABY OVERALL For your baby’s first year – Transform into footmuff – Smooth in-/outdoor transitions The Baby Overall is perfect for your baby’s first months. The thin yet warm material is great for transitions between indoor and outdoor. Whether you’re at the store or away on vacation this practical overall gives you easy access for diaper changes anywhere. The double zippers make it possible to open the Baby Overall up all the way. Using zippers at the bottom you can quickly convert it from a slightly more restricting overall, to a free-kickin’ footmuff. Babies do like to use their legs whenever they can.    CLASSIC FOOTMUFF 0 to 3 years – Wind and water resistant – Many colours and styles Footmuffs are a good choice since any baby dislike being stuffed into clothing with sleeves, as it restricts movement. Getting a baby into a snowsuit is an unnecessary trial. The size should last from newborn up to three years of age. With babies growing into kids at high speed a high quality, large enough footmuff will be a good choice for your wallet. With contemporary style and attention to all the small but important details, these exclusive footmuffs have become a favorite for many design-minded parents. The outer fabric is wind- and water resistant with Bionic Finish RUDOLF® which makes it perfect on cold winter days, when the need to stay warm and cozy is so important. If you need to reduce heat you can quickly open the zippers on both ends, or remove the top all together. NEW - CLASSIC FOOTMUFF 0-3 years – Front zipper – Latest collection We have launched a new version of the classic footmuff for our latest collection Le Petit Parisien A/W 19 that is both trendy and comfortable. It has a front zipper that opens all the way and the outer fabric protects your baby from light wind and rainfall. It comes two colors: Aviator Black and French Check. The Aviator Black Footmuff has a unique footmuff design that is inspired by the iconic fashion item called “the aviator jacket”. The outside is made of cruelty-free vegan leather, and both has a lining made of the softest shearling for your baby to cuddle up in. LIGHTWEIGHT DOWN FOOTMUFF 0-3 years – Smooth when travelling – Down and feather fillling The down footmuff is perfect on-the-go as it is fluffy and voluminous when needed, but packs down to a tiny size when not needed. This in an ultimate choice for comfort and warmth for your baby. The down and feather filling drapes itself and surrounds your baby with warmth.   SHOP THE LOOK    

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  • Monogram Print

    Monogram Print | Elodie Details - September 5, 2019 The monogram print is a part of Elodie Details new look, launching along with the new visual identity. If you look closely you can see that there is a symbol within it that says ED - which of course stands for Elodie Details. The dots binding the ED-symbols together are painted by hand to capture a playful assymetry throughout the print.  This Monogram print series includes our beloved zip&go. Perfect for keeping on the changing table at home with just the right amount of diapers, tissues, creams and powders. When it’s time to leave, just zip it up and you’re good to go! It can be used for a number of different purposes and is designed with an inner pocket, an eazy zip and metal frame that lets it stay open like a basket. Another product decorated by this elegant print is the Pearl Velvet Blanket. It´s unique hand-feeling combines fluffy teddy bear and smooth velvet, but unlike those materials Pearl Velvet has the moisture absorbing abilities needed in baby blankets. Perfectly suited in the stroller, in the crib or whenever something warm, cuddly and practical is needed.    SHOP THE LOOK

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  • New snuggles joining the family

    New snuggles joining the family | Elodie Details - September 3, 2019 The snuggles family is growing by two long-awaited members. It is a quirky, loving combination of strong personalities and each snuggle has its own special place in our hearts. This autumn, we warmly welcome Rebel Poodle Paul and Vintage Flower Valentine. First let us introduce - Rebel Poodle Paul. He is the artistic, poetic soul that carries his beret a little tilted. He gladly joins in on creative adventures and will be there when it’s time to snuggle. A rebellious character with a big heart that will be a friend for life. Our second new member is no less than - Vintage Flower Valentine. Valentine is a sweet, delightful vintage cat that will always care for you. A great friend to keep by your side in times of play and rest. These characters wear matching bow ties and add artistic energy to our dearest Snuggles Family. They can sit upright without back support and fit perfectly as a playful decoration next to the changing pad or sitting on the shelf of the nursery.   SHOP THE LOOK

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  • Signature Edition Changing Bag

    Signature Edition Changing Bag | Elodie Details - August 29, 2019 We have a brand new style of changing bag in stock for this autumn - the Signature Edition Changing Bag! It comes in three different variations and the design is timeless. This makes it as suitable for taking care of your little treasure as it would any other occasion. Why not carry it to the office, since it is measured perfectly to fit your laptop.     There are many practical features to this bag. If you’re out strolling, there is a velco strap included that allows you to hang the bag directly to the handle bars to get it out your way. Inside there are hidden thermo-pockets designed to keep your baby’s bottle upright and at an even temperature. When things get urgent there is a soft and padded changing mat included to lift right out - ready to use. And of course there are plenty of pockets for all the things one needs to bring with when leaving the house, such as diapers, tissues, keys, mobile phone, wallet.. you name it. 

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  • Le Petit Parisien

    Le Petit Parisien | Elodie Details - August 22, 2019 We are happy to announce the 2019 Autumn/Winter collection - “Le Petit Parisien”. This collection takes aim at the distinctive yet carefree look known as “Parisian Style”. Where dressy and casual elements meet to create combinations that are both expressive and understated at the same time. The contrasts between romantic and tough, between conscious and almost nonchalant are what we find so irresistible in the streets of Paris. Art Noveaue inspired motifs, knitted bonnets and berets, details of black leather and shearling transport you back to a not so distant past, when Paris was a place where the rebellious met the bourgeoisie. “Faded Rose” and “Rebel Green” tones intermingle with the soothing “Moonshell” and “Lily White”, accented by sprinkles of gold and “Juniper Blue”. Playful poodles and Glen Check patterns appear along-side vintage florals, making it easy for you to create your own Parisian Style – Pas de problem! Because like Audrey Hepburn famously said; “Paris is always a good idea”.   SHOP THE LOOK

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  • En direct – Nouveau logo

    En direct – Nouveau logo | Elodie Details - 22 août 2019 Peu après la naissance de sa fille Elodie, Linda Sätterström conçut sa première attache-tétine. Progressivement lui vint l'idée de créer une entreprise. Fondée en 2005, Elodie Details est depuis devenue une marque d'accessoires pour bébés plébiscitée par les familles du monde entier dans 45 pays. Pour refléter cette croissance, notre marque va lancer le 22 août prochain son nouveau logo et la nouvelle version de son site web ! UNE DÉCISION ÉMOTIONNELLE Le nouveau logo s'inspire de la forme d'une attache-tétine, le tout premier produit lancé par Linda. La forme arrondie de l'attache-tétine nous vient de la lettre "o" d'Élodie. Linda explique : « C'est un détail d'importance, car cela signifie que nous emportons avec nous notre héritage dans cette nouvelle ère. » Fondatrice et directrice de création, Linda déborde d'enthousiasme pour le futur de l'entreprise et devient assez nostalgique lorsqu'elle se rappelle le travail qui nous a permis d'en arriver là : « Modifier un élément associé à Elodie Details depuis le tout début a été une décision émotionnelle, mais nécessaire. En regardant le logo avec la couronne, cela me replonge immédiatement dans ces longues soirées à travailler jusqu'à tard dans la nuit. Mais comme mes enfants, Elodie Details continue de grandir et peut désormais se renouveler pour adopter une apparence et une forme plus mûres. C'est une aventure fantastique. » Le nouveau look va refléter une marque destinée aux parents attentifs et modernes qui apprécient chaque détail d'un bon design. EN DIRECT ! Le nouveau look a été dévoilé en même temps que la collection Automne / Hiver 2019 lancée dans les magasins du monde entier le 22 août. Nous sommes désormais impatients et curieux de connaître les réactions de nos clients. Tout en recueillant vos impressions, nous allons continuer à préparer une saison Automne / Hiver mémorable grâce à de nombreuses activités et infos passionnantes. Suivez-nous sur les réseaux sociaux pour plus d'inspiration ou abonnez-vous à notre newsletter pour recevoir nos dernières informations dès leur parution !  _________________ Si nous adoptons un nouveau logo et lançons un nouveau site web, n'oubliez pas que la vision de l'entreprise reste la même : rendre la vie avec les enfants encore plus belle.  

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  • Doodlespot

    Doodlespot | Elodie Details - 13 Juni, 2019  This years’ spring collection is all about celebrating kids’ creativity. A tribute to the naive yet wonderfully expressive ways in which children conceive and interpret the world. When launching our SS19 collection Atelier Dreams we collaborated with Doodlespot. An amazing app that celebrate and encourage children’s creativity in the best possible way. Taking the drawing and turning it in to a contemporary art piece ready to hang on the wall. We sat down with Fredrik Nyström, who founded Doodlespot together with Stefan Persson, to talk about the app and the idea behind it. Psst... At the bottom of this article you will find a unique offer!  Tell us about the app.  - With doodlespot, you digitize, save and organise your child’s drawings – free of charge. Then it’s easy (and fun!) to create unique and striking artworks for the living room, children’s room, or as the perfect gift to someone you like. When did you first get the idea for the app? I got the idea five years ago when I went through some of my old drawings saved by my parents. I thought this must be managed in a better, more modern way. Why do you think children’s creativity is so important to encourage? Confirming children’s creativity contributes to a better self-confidence, which gives them better opportunities later in life.   What part has creativity played in your life (personal development)? It has given me more opportunities to express myself and handle various challenges in a sustainable way. What is the best part about children’s art? It´s real, from the heart. Right now, you get 20% discount at Doodlespot with the code ElodieDetails20. We have also sneaked down a secret gift in your order (while supplies last)… Let the creativity flow! doodlespot.se https://www.getdoodlespot.com/ Check out their social media channels for plenty of colourful inspiration! doodlespot_theapp   SHOP THE LOOK  

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  • Marta Logina

    Marta Logina | Elodie Details - 15 Maj, 2019  Marta Logina is one of those people who’s been on our Instagram-radar for a long time. We can always tell immediately that it’s one of her photos just by the style and lively compositions. She has that rare ability to capture movement and beauty in everyday situations. We wanted to get to know Marta a little closer and asked her a few questions about life and her inspirations. Who is Marta Logina? Marta is wife to Raimonds and mum to 3 girls. Together they live in a beautiful country called Latvia. She spends her days home-schooling, cooking, cleaning, exploring nature with her girls and taking photos to make memories. What or who inspires you? My biggest inspiration are my girls. I love to watch how they live out their childhood. They are so girly and feminine. In spring and summer time, there is no day without flowers that they bring inside the house. They aren’t afraid to get dirty in the garden, to bring snails inside or get wet in the rain. They know all the birds in our garden and can tell their names by their songs. And I just sit and watch them. That inspires me most.   Tell us about your family. I always keep saying - I am so lucky to have Raiminds as my husband. He is the most caring, supportive person I know. It is so easy to love him. Amēlija is the oldest daughter (7) She is really responsible and clever. Naomija - she loves to dream, and nature fits her so well. Soon she will be 5. And then - Matilda. Oh, she is the most joyful one! What is the best thing about being a mom? I always say, that being a mom is really hard thing to do, because you need to work on yourself, your attitude and character. But at the same time, it’s the most beautiful and joyful thing in the world, because of unending love you get and receive. Describe a perfect Sunday with your family? Making pancakes together and setting breakfast table with a lot of flowers outside in the garden. Bird songs and girl laughter’s would be our music. Then we would go to church, sing a lot of songs and thank God for everything He has done. There we would meet our friends and family. And at the evening we would take our dinner with us to the other side of the airport. Eat a picnic while watching planes arriving or going to different places. At the end of the day there would be dad’s creative fairy tale and good night sleep for all of us. For more inspiration follow Marta on Instagram @marta.logina    

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  • Unicorn Rain

    Unicorn Rain | Elodie Details - 7 march, 2019 Unicorns and rainbows go together, everyone knows that. Well, all children know that for sure. So how do children put things and ideas in to painting? They usually start with their favourite colour and then just keep adding on. More is more! When we created this print we started the same way and then kept adding colour after colour to an aquarelle rainbow. Then the lines began flowing together and almost by mistake we came up with something that looked like rain. The result was surprisingly compelling. The print feels unique, spiritual and colourful, kind of like a unicorn...  And like rain... SHOP THE LOOK 

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  • Feathered Friends

    Feathered Friends | Elodie Details - 15 Feb, 2019  Every Elodie Details collection needs its very own playful print. And what is more playful and cute than little birds freely playing on your bed sheets, while they watching over and protecting you?    This is another free-flowing aquarelle creation, but done in a slightly less chaotic style than Unicorn Rain. The multitude of colours is still the same though. The birds are created using beautiful details from favourite patterns such as Everest Feathers and Dots of Fauna. Can you spot where they appear? SHOP THE LOOK

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  • Atelier Dreams

    Atelier Dreams | Elodie Details - 7 Feb, 2019 Welcome to Elodie Details’ atelier in the air - the birthplace of our Spring 2019 collection. This is where we paint poetry for birds and tell our secrets to unicorns. Magic is never far away and limitless inspiration flows through the air.   This new collection is essentially a tribute to the gift of creativity that we all get to share. A tribute to the naive yet wonderfully expressive ways in which children conceive and interpret the world. We wanted to throw all the rules out the window just let all the colours and shapes flow the way they wanted.   We brought a lot of the colour schemes and playful prints from “Valleys of Himalaya” over to this new collection, and we added lace, birds, bunny ears and unicorns for good measure.     In the collection ou’ll find Pacifiers, Clips, Blankets and most of all new Bibs, where our creative team really let their inner child come out to play. So join us - spread your wings and explore these atelier dreams!  

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  • Behind the scenes

    Behind the scenes | Elodie Details -  31 Jan, 2019   A new season is upon us and we are getting ready to launch our highly awaited 2019 spring collection. To get the excitement going and give you a little sneak peek of what’s to come, we sat down with our founder and creative director Linda Sätterström to talk about the upcoming season and collection.   TRENDS 2019, What are the biggest trends this upcoming season and what has inspired you the most?We’ll be seeing a lot of free flowing colours this spring I believe. Rainbows and prisms that blend together in aquarelle styles. I’ve gathered inspiration from that trend in the new collection, where you’ll be seeing a lot more colour than usual. My inspiration in general has been atelier work and the naive way in which children create things. That probably comes through as well. Hopefully in a good way.  COLOUR SCHEME, What are the colour trends this spring and what would you say will be the it-colour?            There’s a strong trend going on where many different blushed tones are mixed together. We’ll be using rusty brown, pink and plum tones highlighted by an amazing golden yellow that we’ve worked in on a lot of places. I believe that yellow will be the it-colour for spring. You’ll be needing a yellow blanket! Preferably one that can be upcycled as a scarf. TRANSITIONING STYLES, What looks from last season do we take with us into spring and summer?                            The botanical theme will continue. We’re bringing the AW18 style “Midnight Bells” over on a lot of items, like a Stockholm Stroller and an amazing new frill Baby Bib. Since it’s comprised from our base colours it will match beautifully with the SS19-collection and all the aquarelle patterns it will bring.

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  • TINA VEGA WILSON

    TINA VEGA WILSON | Elodie Details - 6th january, 2019 Elodie Details commitment to sustainability is tightly linked to our creative nature and DIY-heritage. We obviously work to ensure that our production methods and materials have as little environmental impact as possible, but what we are really passionate about are initiatives like Upcycling and Buy Less. A real source of inspiration here is Tina Vega Wilson. We spoke about what sustainability means to her, and how you can go about creating your own “slow lifestyle”. - Who is Tina Vega-Wilson? I’m a nature loving mom of 3 addicted to all things creative and beautiful living in the countryside of Lower Austria about 1 hour from Vienna. I’m the creator, writer and photographer behind the Blog “titantinas ideen” which is focused on family life, sustainability and DIY/Upcycling. - What inspires you? There are so many ways to get inspired. First, the unique beauty of nature, where we spend the major part of our leisure time, has played a big role in my life since my daughter was born 9 years ago. I try to see the beauty that lies in the details, so I have always wanted to make an effort in keeping it simple. I get inspired by so many different things that surround us, like a nice wildflower at the side of the path which instantly makes me think of working on a new embroidery project or getting crafty with the kids by nature DIYs which I love the most, as well as upcycling old garments. On the other hand, I also love to peek through my Pinterest feed, so digital media also has a great impact on my creativity. - How did you first get into the slow lifestyle & sustainable fashion After a tough and challenging phase in my life I realized I had to make a change. I had been pushing myself forward constantly but then I reached a point which made me think and review what happened and what exactly led to this state of exhaustion. For me, the idea of reduction, not only mentally but also physically, and the idea of trying to live more consciously came closer. I first got into sustainable fashion later on when my third child was born. I realized that a major part of the baby clothes of my second son were in a miserable state, due to low quality. This was the reason why I tried something new, and I decided to invest in high quality organic pieces that would last for a lifetime.  - What is your best tip for parents wanting to live more sustainable?Try to start with an idea you can put into practice easily and without too much effort, for example buying less clothes, recycle the old ones instead or even shop them second hand. Shop small and local. Using reusable glass containers or mason jars instead of plastic storages is an easy way to start living a sustainable life.  Keep in mind that you can do that on a low budget as well. You don’t need to invest in pricey pieces because you can get creative all by yourself, and the best part, kids love to be a part of it!  -Describe how you would spend the perfect Sunday.Sundays are for family trips! We would probably explore nature with our old VW van! Depending on the season, we love to have a picnic in the wilderness, either in the woods, the vineyards or we go out to see new sites as well. Nothing more relaxing than nature, it’s adventurous and chilled at the same time when we just go outside, find a beautiful spot for a rest, sling the big hammock and explore nature. You can follow Tina on @titantinas_ideen or visit her blog here to get more peaks of her lifestyle, and hopefully get inspired.

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  • Claudia Cabrero

    Claudia Cabrero | Elodie Details - "Elodie Details Likes"25 okt, 2018 Spanish mother, teacher and photographer Claudia Cabrero inspire us daily with her passion for portrait & storytelling photography. Her beautiful imagery makes us wish we ourselves would stumble upon some hidden artistic camera skills. - Who is Claudia Cabrero? I’m a woman, 35 years of age, living in Spain with my two little girls. I’ve been telling stories for a long time, first through my work in theatre and nowadays through photography. I lived in France for 10 years as a child, and today I work as a French teacher and photographer. - When did you first pick up a camera? I bought my first reflex camera 6 years ago, before that I just took pictures with automatic mode. It was only 2 years ago that I became seriously interested in it and started learning more through online courses. - What or who inspires you the most right now? My little daughters of 3 and 5 years old inspire me every day, specially at the village, where they feel completely free and it allows me to capture magical everyday moments. - Where does the love for storytelling come from? My father wrote books and poems some years ago, and now he’s writing a new novel. He’s always been a very creative man and I guess I am father’s daughter in that sense. - What is your favourite story to tell/capture?   It’s always my daughter’s experiences growing up. They inspire me and give me the chance to express myself through photography. For more inspiration follow Claudia on instagram @olivalclauca or visit her website http://www.claudiacabrero.es/

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  • THE STORY

    THE STORY | Elodie Details - Valleys of Himalaya 6 sep, 2018 It’s now been a week since the release of the new autumn collection, and reactions so far have been overwhelmingly positive. We sat down with founder and Creative Director Linda Sätterström to learn a bit more about how this collection was created. Linda, what was your starting point for this collection? When I started planning for it, my basic idea was that I wanted to create something a bit different from what we usually do. You know, kind of throw the rules out the window and just create. I wanted a collection with a lot of patterns where you felt compelled to mix and use them together, layer upon layer, without them necessarily “matching”. And I guess I wanted to move away from the world of pastels where we’ve been living for a while now.  So you started looking for inspiration? Yes, and it took a while before I discovered the folk art and crafts of Tibet, where this approach seems to have been used since forever. There are patterns on everything! And they use layers upon layers of different colours, patterns and materials. Brass, gold, leather, fur - I just fell completely in love with it and felt I wanted to incorporate this aesthetic in our collection.Are the prints authentically Tibetan then?  No, you couldn’t say that. I think it would be difficult to apply them directly to baby accessories. My team and I brought the inspiration with us down to Milan, where we spent a few days in the fashion district trying to figure out how to adapt that Himalayan feel to our western audience. We found a lot of inspiration in ways of applying it, especially in an art exhibit in the Rossana Orlandi gallery.  Around town there where scarves everywhere, and we realized we could make our blanket prints in “scarves-patterns”, which was really fun to do. And monkeys, monkeys everywhere. Perfect since there are indeed monkeys in Nepal and Tibet, and since a cheeky little monkey is a great way to introduce the more playful feel we always try to keep in our collections. So Playful Pepe became sort of the figure head for this collection. Also, the fur trend from 2017 was obviously still going strong, so developing Not FUReal as part of the collection was a given. The faux fur Stroller Bag is quite unique, and unique stuff is always fun to create. In fact, I think this collection is the most fun I’ve ever had developing.  Was it all fun, or where there any difficult challenges? Not really, the only hard part was not going overboard and creating too much. When your approach is that anything goes, and everything can work well together, then you end up with a lot of ideas and only so many of them can be realized. So, a lot of fully developed prints had to be thrown out.  Finally, any advice on how to make this collection work best for your customers? Well, as I’ve said, this collection is all about layer on layer. Try the different prints together in various set ups. And don’t be afraid to add colours that “shouldn’t work” because, you know, they probably will. Put a lime green scarve on, or a maybe a pair of yellow leg warmers? Make it fun! Being fun is always trendy. 

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  • VALLEYS OF HIMALAYA AW18

    VALLEYS OF HIMALAYA AW18 | Elodie Details - 30 aug, 2018 Elodie Details’ long-awaited autumn collection is finally ready to be released, packed full of wonderful new Stroller Bags, Diaper Bags, Blankets and much more. We’ve named it “Valleys of Himalaya” and here is your first introduction. The Kathmandu valley is home to some of the most complex and impressive textile crafts in the world. The fabrics found there often have a very dense and layered variety of colours and patterns, brass details and fur or leather applications. Earthy colours like Faded Rose and Valley Green combine with dusty stone, gravel and the always shifting Himalayan sky. We brought this inspiration back to the high streets of Milan and merged it with the posh and sophisticated fashion sensibilities we always find there. We added golden details and a cheeky little monkey companion to create a playful and vibrantly colourful collection. The patterns are all hand drawn and set in colour schemes that interact perfectly with one another. Our ambition has been to create a collection that brings some of the rich mystery of the mountain valleys to you.

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  • Capturing the Gilded Garden

    Capturing the Gilded Garden | Elodie Details - ELODIE DETAILS X WOHNBLOCK 14th of June 2018   FRANZISKA ZUTAVERN German lifestyle & interior influencer with a love for interior, flowers, cakes & coffee. The inspiering mother of three captured our latest collection The Gilded Garden. We took the oppurtunity to ask about some of her favourite things in life and source of inspiration.       - What inspires you the most right now? My inspiration comes from people, places and moods. Instagram plays a major role.  - Where does your love for flowers originate from? My mum, especially, is an inspiration to me. She is my role model. She inspire me in every way of life because she is a hard working women but nevertheless she celebrates all the small things and moments. I love it when she decorates the table with fresh flowers from her garden and makes every single dinner super special.     - What cake would you bring to a garden party? As a mother of three i love quick and easy recipes. I would bring an easy chocolate cake decorated with fruits and lots of seasonal flowers from our garden. - Where ́s your favorite spot to sip on a cup of coffee? I‘m a coffee snob. I love to celebrate my coffee with music and flowers (#franziscoffeecelebration). My favorite spot is definitely by our dining table with the view over our garden.   For more inspiration follow Franziska on instagram @wohnblock     SHOP THE LOOK  

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  • Barnvagnsmarschen 2018!

    Barnvagnsmarschen 2018! | Elodie Details - For everyone´s right to survive their pregnancy! Barnvagnsmarschen (literal translation: The stroller march) is a yearly manifestation in places all over Sweden, raising awareness about the heartbreakingly high number of women all over the world that do not survive their pregnancy. It aims to educate the public on the fact that every day more than 1 000 women are dying from pregnancy-related complications. A number that could be significantly reduced through international efforts such as the right to have an abortion, access to contraception, sexuality education, and educated health providers. Every year a designer is asked to create a print for a stroller rain cover for this occasion, and 2018 this honour was given to Elodie Details. We proudly and enthusiastically accepted. The print we’ve created is called Wa Wa Woomb, and as the name suggests it’s a tribute to one of the human body’s most amazing and sacred places. - "I wanted an artistic expression of what this manifestation is really all about", says Creative Director Linda Sätterström. - "A woman’s right to protect her own body and life. This is why you can probably see a clear resemblance to camouflage prints - It’s a fight! Women’s lives are so unprotected in many parts of the world and it’s just incredibly sad. So I wanted to be a bit provocative in this year’s print and include an actual womb, this beautiful and sacred thing. By using these products you can show your support for a very important cause. It’s just sad and senseless that so many of these lives are being lost for reasons of politics. I think putting an actual womb on this print gets us closer to discussing the real issues, and I believe that’s what needs to happen." Barnvagnsmarschen is arranged by the non-profit organisation Swedish Association for Sexuality Education (RFSU).  Does your country have a similar manifestation to raise awareness of these important issues? If not, consider contacting RFSU department for international work for ideas on how to start organizing one! Visit RFSU and read more. In collaboration with RSFU, 25% of the proceeds from these products will go towards international projects that reduce maternal deaths. Support the cause!

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  • Gardening Weeks

    Gardening Weeks | Elodie Details - - Gardening with Kids2nd of may, 2018 Children are curious by nature. They like to learn by doing and they love to play in the dirt. So, what could be better this time of year than introducing them to gardening. Imagine going out to pick your own vegetables or eating strawberries straight from the …vine?  Strawberries grow on vines…right? We’re no gardening masters to be honest. But don’t worry!  You don’t need to have the greenest thumb in the world for this to work. Here are a few tricks you can use to get your kids enthusiastic about even a modest little project. First things first. While it’s a convenient shortcut to buy starters, your children will learn so much more by seeing the growing process as it begins, from seed. The care given to sprouting seeds are a valuable part of the gardening experience. Some of you may remeber setting seeds in egg or milk cartons cut in half. How fascinatingly simple and fun it was. This is the beginning and will quite literally set the seed to your garden.  Second of all, give them Serious Tools! Cheap plastic child’s gardening tools are the worse! They break easily and frustrate the user. Making it hard(er) to motivate a new little gardener. If you have trouble finding good tools for kids you can easily saw the handle shorter on many common gardening tools. Thirdly, it is okay to cheat a Little. Depending on the age of the child, you may need to help out a little ‘behind the scenes’. Go out in the evening to pick a few slugs off the lettuce, or be the one to run out and move the sprinkler. Remember that they don’t have to know about every little help you offer: the child’s ‘ownership’ of the plot is the main thing. If you get questions just blame the garden fairy… or perhaps a helpful garden gnome? Last, but not least! Engage them through the entire process, from seed to table. Children learn better when they understand the context of their activity. Besides planting and nurturing their garden, be sure they alone do the harvesting and preparation of their first crop for the table, no matter how modest the offering. Picking strawberry’s to serve up with scoops of ice cream for example! Or radishes in a salad.   Get Started Here are three simple but very different crops you should consider starting with:   1. Sunflowers A must for a child’s garden, plant just one or two, since they take a lot of room. Sunflowers will sprout in one week, become a small seedling in two weeks, and should be 2′ tall in a month. This if anything will be awe-inspiring and teach any child about the power of growing things. In eight weeks, the buds will flower revealing hundreds of seed kernels. They will dry naturally in the late summer sun and their seeds can be roasted for snacks. Remember to save a few for next summers’ planting. 2. Carrots Carrot seeds can be sown directly into soil and prefer cooler temperatures. They can be slow to germinate, so be patient. Carrots will mature in about 60 days. The soil should be free of rocks and easy for the carrot to grow ‘down’. Keep well-watered and thin to every 3″ because crowding will produce foliage but no root. Smaller varieties are recommended, as they’re easier to grow and more fun for your kids to eat. 3. Strawberries: Homegrown strawberries are full of flavour and freshness. They are perfect for growing in the garden or in containers, especially if you've got children! They'll quickly find that strawberries are one of the easiest and most rewarding plants to grow. There are various choices to make when growing strawberries so choose according to what works best for you and the space you have available. Tip! Upcycle the Sandbox We do love upcycling ideas and here’s one for your garden. If your children have grown past their sandbox years, consider converting the old sandbox to a garden bed. Of course, a productive garden bed should preferably be in good sunlight so it may be necessary to relocate the sandbox if conditions are not ideal.

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  • StyleMyWeek™

    StyleMyWeek™ | Elodie Details - - Pretty little pouches for stress-free mornings Do you feel like you've run a marathon by 9 a.m. every day? You're not alone. Mornings in a child’s home often involve a lot of rushing around, nagging, stressful conversations and outright conflicts. But there are a lot of little ways to make sure everyone is ready to go on time, and most importantly, leaves the house with a smile on their face. In our experience, one of the smartest ideas for this is planning your child’s outfits for the week in advance. We suggest doing this on the weekend when you have a little extra time, and to include your child in the selection process. Collect all of the outfit components (clothing, under garments, socks, and accessories) and organize them by day using StyleMyWeek™ - our pretty little pouches for stress free mornings. These 100% Organic Cotton Pouches feature smart details such as a hanging loop and a drawstring to close it up. And printed on them are cute little symbols, along with the day of the week. So even children who cannot yet read will learn to associate each symbol with the correct day. There are other clever ways of putting them to use. Got a traveling vacation coming up? Why not arrange clothing for each day in the pouches and pack them in a suitcase? We promise you’ll be glad you did once you’ve arrived at your destination. No unpacking, just relaxing! And of course, when your kids get older and you no longer need the pouches for arranging outfits, make sure you #EDupcycle them and give them a new career. There are literarily thousands of uses you can put them to.  Last but not least we’d like to point out that the nice packaging they come in makes StyleMyWeek a perfect gift for those friends that already have “everything”. The combination of a novel idea and a neutral yet cute look has made StyleMyWeek™ a favourite on Instagram in recent weeks. Keep it trending and show us how you put it to use with #stylemyweek. 

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  • Buy Less

    Buy Less | Elodie Details - – Upcycling as a way of reaching sustainability  April 12th, 2018 Helping to create a sustainable society is vital for many reasons. Every ambitious company today has a philosophy and policy they adhere to. For a company like Elodie Details, children are our future quite literally, and we spoke with founder and creative director Linda Sätterström about her ideas and ambitions on this subject. - What does sustainability mean at Elodie Details? Like most other companies these days we do work to make sure that as many products as possible are OEKO-TEX certified and we use GOTS-certified cotton whenever we can. But the sustainability aspect we are most passionate about can be summarized with “buy less”. Any time a product gets replaced because it’s used up, it has instantly doubled its environmental impact. So, in our opinion the most effective way of reducing your impact is to buy fewer products. - And what does Elodie Details as a company do to support that aspect? Well, at the heart of it is obviously high-quality products that you should be able to pass down to younger siblings, family or friends. The life expectancy of most of our products is a lot longer than many competing brands. But with a bit of the creative thinking there are other fun ways to support the “Buy Less” initiative. This is where terms like multi-use and upcycling come in to play. I’m constantly looking for ways that our product can get a second life once the toddler years are over. Like re-using your organizer as a make-up bag, or the Play Mat in any other room of the house. This is why we design Diaper Bags that work equally well as a laptop-bag, weekend-bag or gym-bag – both style-wise and function-wise. This ambition is also part of why we often choose to apply more grown up aesthetics to products that have traditionally been designed with a bit more childish motives. You’ll probably be more likely to upcycle a blanket in to a pillow case if you as a parent enjoy the print of the blanket. Or use a StoreMyStuff in the living room if it doesn’t have a Disney motif. - How are consumers reacting to this? I’m not sure that many people are aware of our focus on multi-use and upcycling yet, but we are trying to raise awareness. What I do know is that Elodie Details as a brand has a reputation for long lasting products. There are buy-and-sell groups on Facebook in many countries with tens of thousands of members. I’m obviously proud of this. A high second-hand value equals low environmental impact, is one of our in-house mantras. - What’s your advice to me as a consumer to support sustainability? You can and should choose products with the proper certifications of course. But equally important, whenever you’re getting ready to toss something out you should ask yourself – “Can anyone else benefit from this product?” or “What can I make from this?” before putting it in the trash. Not every product can be transformed to new purposes, but with the DIY-attitude that’s at the core of Elodie Details’ business (where it all started with a homemade pacifier clip), it’s a fun and rewarding challenge to see how far we can take it. You can turn a Pearl Velvet Blanket in to a soft and comfortable pillow case. Our Nesting Candle, once used up, becomes a very pretty flower pot or crayon holder. A retired Muslin Blanket is seriously the best window cleaning rag there is. The list goes on and we want to make it longer. So, I’m challenging both my team and our customers to contribute with their ideas. We’re going to start regularly posting little DIY-guides on how to upcycle or re-purpose our products in to something new. Be on the look-out for #EDupcycling on social media!

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  • Preparing for Parenthood

    Preparing for Parenthood | Elodie Details - - a round table discussion  22th of March, 2018 What goes on in the mind of a parent to be? Emotionally, nothing can completely prepare you for becoming a parent. Every person’s situation and experience is unique. But gear wise you can and should prepare. Strollers, car seats, playpens, swings, bouncy chairs, play mats, sleep hammocks, teething rings, bibs, burp cloths...babies seemingly need a ton of accoutrements. But what are the key things to consider even before the baby is born? We invited lifestyle bloggers and Instagram profiles Amanda Panahi, Anja Forsnor, Emily Ödmark och Trude Falch Belland for a discussion on their experiences on this subject.  Over a nice breakfast we talked about the kind of thoughts and expectations they had during their first pregnancies. What purchases did they make ahead of time, what do they wish they hadn’t bought, and what where they happy that they did buy? The Pram or Stroller was uniformly the first thing brought up, but the discussion quickly veered in new directions. “I bought so many dummies and bottles ahead of time, and then it turned out my daughter didn’t take to any of them”, Amanda Panahi tells, adding that they are in fact being used now, but by her daughter’s dolls. Anja Forsnor agreed saying that she “bought both a dummy and a dummy clip for my daughter Lily. It turned out the rubber ring of the clip was a lot more interesting to chew on than the actual dummy”. Pacifiers seemed to be a lot less significant than imagined before birth. “At least don’t buy a lot of the same. Get one and see if your child is interested or not. If they don’t, then buy and try another model”, Emily Ödmark concluded to the agreement of everyone. Soothers, dummies and pacifiers can be great, but it is far from certain your kid will take them. On the other end of the spectrum we, to our surprise, found blankets. “I had no idea the amount of blankets and towels we’d need once the baby had come”, Amanda says. “Now we seem to be using one everywhere and all the time”. Anja was quick to agree saying that thin blankets in particular was very useful. “We went on a trip to Thailand when Lily was little and use thin blankets both as towels and sun protection. It’s now my definite go-to present for new parents” Wash Cloths and a Changing Bag where other investments they where all happy that they’d made. Although Anja added that she originally didn’t need an actual changing bag. “I just had a small bag that I filled with nappies and wet wipes”. But after a short while that became insufficient and she had to get a larger one. The general conclusion reached in the lively discussion was that the most important thing to focus on preparing are hygiene related items. You’ll quickly realize that’s where you need more than you’d imagined. Clean bodies, towels and wash cloths where in short supply the in first weeks. So, setting up a well-equipped changing station is good advice, and so is making sure you have a portable version of it (unless you want to spend months not leaving the house). A functional and large enough changing bag with a changing mat solves that.  To round off the discussions we asked each mother to pick out the three items from our assortment they’d put on their own pre-birth wish list, with the wonderful power of hindsight. Here are their picks; AMANDA PANAHI The fashion forward Stockholm mom that’s not afraid to share both the joys and burdens as a parent. When Amanda isn’t on maternity leave, spending time with her daughter Chloé she works as a fashion buyer at H&M. You can find her inspiring and empowering instagram here. Amandas newborn selection:  (to buy please see the bottom of the story)   ANJA FORSNOR Lifestyle adviser, health editor, author, entrepreneur and mom to Lily. Supermom Anja is inspiring us to be healthy, aspiring parents daily via her instagram, which you will find here. Anjas newborn selection:  (to buy please see the bottom of the story) EMILY ÖDMARK Mother of two, entrepreneur och top blogger at Vimedbarn. With a love for baby products, interior design and fashion Emily shares here daily family life. Get to know Emily here! Emilys newborn selection:  (to buy please see the bottom of the story)   TRUDE FALCH BELLAND Freelance photographer, interior stylist and mother of five! Trude always has several projects in progress and with her Instagram, My Vintage Home, she inspires us daily with tasteful vintage décor. Click here to see more of Trude’s everyday life. Trudes newborn selection:  (to buy please see the bottom of the story)

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  • Becoming a Parent

    Becoming a Parent | Elodie Details - What’s it like becoming a parent? 15th of february, 2018 There are as many answers to that question as there are parents of course. Dr. Cox on the show SCRUBS said it’s like “having a dog that slowly learns how to talk…” Whereas others are a bit more poetic in their description of becoming a parent. Try a google search for “poems about becoming a parent” and if you’re in the right mood you can be sitting there all teary eyed for a couple of hours. No matter how you approach it, we at Elodie Details strongly recommend to try and remember who YOU are, or used to be, in the process. Don’t give up your love for good design for instance, because you don’t have to. Treat yourself to things that you like and keep surrounding yourself with pretty objects, same as you (probably) always have. They can be a help on days when there has been no sleep and there is no sleep coming. (because we’re not going to lie, there will be those days). We invited some of our favourite new mothers to a round table discussion on the subject of becoming a parent. Their expectations compared to the actual experiences. The results where interesting and more from that will follow here in the weeks to come. But one thing they all agreed on is that setting up a nice changing table before the baby arrives is a good idea. So allow us to give a few pointers, and to recommend some of or own favourite items. When you're setting up your baby's nursery, organizing the changing table probably seems like an obvious task — diapers, wipes, a comfy spot for the little one — right? As it turns out, babies generally don't enjoy the process of diapers being taken on and off, and squirming and crying can make mom or dad’s mission a bit more complicated than expected. Here are our must haves for creating an efficient and organized space to ensure a pleasant (or, pleasant enough) changing experience for all. 1) Keep your little one's hands busy with a handheld toy like Blinkie Bo 2) Your changing pad cover is likely to get soiled (trust us), so make sure that you have an extra one to swap out when it's time to hit the laundry. Our Changing Pad covers come in packs of two and are OEKO-TEX certified and stylish as shit! 3) Hand sanitizer! Chances are you won’t be able to set up your changing table next to a sink and soap, so this may prove necessary. 4) A Musical Mobile. Your first instinct is probably to hang a musical mobile above your baby's crib. Putting it (or a second one) above the changing table, however, is a great diversion for an antsy babe! 5) Keep clutter at bay with a Zip & Go where you can stash your essentials. It’s also handy enough to just zip up and put in your bag when it’s time for an outing. 6) A diaper disposal system. A diaper disposal with a tight, secure lid may not be the most glamorous item on your baby registry, but you absolutely must have one within arm's reach of your changing table — trust us! To round things up (and probably have you sold completely on the idea), here’s a pinterest board we’ve set up showcasing our favourites for the changing table. Good luck with your project! (and we don’t just mean the changing table) / Elodie Details

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  • Get ready for fun in the sun!

    Get ready for fun in the sun! | Elodie Details -  Get ready for fun in the sun! March 8th, 2018 We all need a bit of Sunshine in our lives. But for our youngest ones the emphasis is on "a bit". Keeping their sensitive skin protected is very important. Here are a few useful pointers to help you out. - Use removable mesh window shields to keep direct sunlight from coming in through the windows of your car or invest in UV window film, which can screen almost 100 percent of ultraviolet radiation without reducing visibility. - Take walks early in the morning before 10 AM or after 4 PM and use a stroller with a sun-protective cover. - Dress baby in lightweight clothing that covers the arms and legs. - Choose a wide-brimmed hat or bonnet that protects the baby's face, neck, and ears. A baby who wears a hat during the first few months will get used to having it on. - Doing these things while still looking and feeling cool used to be tricky, but we've developed a long line of smart and stylish product to help you. Our Sun Hats where released last spring and was an instant success. Probably because they offer Sun protection SPF30, while still being OEKO-TEX certified AND incredibly versatile. There are four different ways of folding it to fit your preferred style of the day. We have Stroller Parasols that match our Stockholm Stroller in fabrics, but thanks to their smart multi grip can be used on any stroller. Since it has dual joints it can be positioned in any direction to block the suns rays, regardless of where on the stroller you’ve placed it. No more constant shifting of positions! Plus, they do look adorable. And speaking of the Stockholm Stroller, you haven’t missed that they have an extra extendable canopy that shields from the sun more effectively than other strollers. We call it the “Papparazzi Canopy” 😉 And the fabric has sun protection SPF 30. Check out these products and much more on the “Sunshine week” that is now up on our website. Be sure to grab yours now, before spring makes them fly out of stock. Sunny regards / Elodie Details

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  • Stroller Week

    Stroller Week | Elodie Details - Traveling with a toddler February 22, 2018 Traveling with toddlers is a fun and rewarding experience, if you remember to put your worries away before leaving. Remember that, as long as your kid has food, water and a loving embrace nearby, they have all they need. You’ll be surprised how fast the little ones adapt and accept new circumstances and surroundings. They are after all tiny explorers at heart.  Regardless if your transportation is by car, train, boat or plane, a smaller stroller than the one you use at home will probably be needed. Preferably one that folds down quick and easy, doesn’t take up much space when folded, is light weight, handles smoothly on all surfaces (beach, cobble stone or indoors), has a storage compartment (shopping is essential on vacations), and has full sleeping position (you’ll be spending a lot of time outdoors). Can all those features be combined in one stroller? Probably not, but you can come close. So if you’re looking to get one, try figuring out what features you don’t actually find essential. Our Stockholm Stroller has most of these advantages, plus the neat “Papparazzi-canopy” that creates a shielded sleeping environment and additional sun protection. It has larger wheels than most other strollers, giving it a smoother ride on most surfaces. The one-hand grip makes it very easy to fold, and we include a specially adapted traveling bag for easy check in at the airport. All that is great, but what really sets it apart is it’s style and attention to little details such as the leather handle bars. Vacations are all about pampering yourselves and feeling good. Traveling in style is a good way to start. Happy travels!

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  • Embedding Bloom

    Embedding Bloom | Elodie Details - February 8th, 2018 - Let the leaves envelope you The main focal point of “The Gilded Garden” really is the new “Embedding Bloom” print, although it’s not really a print, but more of a symbol. I was inspired by HC Anderssen’s classic tale of Thumbelina, where oversized flowers and leaves surround and “embedd” her, making her feel safe in an unknown miniature world. I wanted the PlayMat to imitate this lovely scene. Flowers really do have that calming effect on me and many others. I was so pleased with how this anemone illustration turned out, and how the soft aquarelle captures the vintage feeling of fairy tales, that we decided to put it on quite a few other products as well. Getting the patterns right on the Baby Bib and Sun Hat was a technical challenge, but I’m so pleased with how they turned out. Don’t be afraid to play around and be creative with how these products are used. Maybe the Muslin Blanket can double as a pretty (and pretty unique) sun curtain on your stroller. It’s trendy to be creative and find multi-uses on products. Flowery Regards, Linda

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  • Decorating Kids Spaces

    Decorating Kids Spaces | Elodie Details - Decorating kids spaces – thoughts and ideas from Elodie Details Elodie Details’ HOME assortment has grown steadily since we introduced it some 5 years ago, especially in the last two seasons. We’re happy that you, our fans and consumers around the world, seem to share our love for well designed everyday items. Every now and then we can introduce a little innovation as well, such as the new “StyleMyWeek” that you can read more about here. Decorating a toddler’s room is always fun. Sometimes you might have just a little closet to work with, sometimes a large and spacious area. Sometimes it’s a room for just one child, sometimes it’s a shared room. Regardless of which, only your imagination sets the limits of what you can do. Themes, patterns and colors are obviously a matter of taste and preference, but here are a few pointers we feel are important. 1. “Floorfillers” Both you and your child will be spending a lot of time on the floor, so make sure you have a mat or rug that makes this pleasant. It can be a thick rugmat or a padded play mat. The important thing is that it is soft, as a few head first collisions with the floor are bound to happen when you’re a little one growing up. 2. “Quick-Pick-Up” Provide a large basket for quick-pick-up and storage. There will sooner or later be hundreds of toys in your house, and to keep them interesting it’s a good idea to circulate maybe 20 at a time. These will at the end of the day be spread out literally all over the floor. Quickly picking them up at the end of the day and just tossing them in the basket is a good way to reduce stress and avoid conflicts. The “quick-pick-up” solution. 3. “The right height”. Around the time your child reaches the first birthday, they will be involved in the complicated practice of learning how to walk. Installing shelves, a table or a bench with the right height (around 40-60 cm) helps them in that training process. A place to build Legos, drive a toy car or just hammer away at. It can get pretty wild, so glass tables are to be avoided 😉 4. “Styling!” Yes, obviously we can’t help but feel this is an aspect you shouldn’t neglect just because it’s a child’s room. Decorating is and should be fun for everyone. Go with a maximum of 3-5 colours that harmonize well with each other. Go to your local paint retailer and pick out the little sample cards they have there or buy little samples of paint to play around with. And while you are there you should pick up the inspirational brochures from the paint manufacturers, as they are usually really great. Cosy Pillows are important. Preferably larger ones in a corner of the room, with books near at hand. If you have shelves or a bookcase for toys, organize them according to theme. Stuffed animals and dolls on one shelve, cars and tractors on another, books on a third and so on. This both makes it look organized for the eye, and helps your child know where to look for a certain favourite. Mount a wooden board with hooks on the wall. Perfect to place out tomorrows outfit, a super hero costume, or that extra special thing your child wants to put on display for all to see. Mount a swing from the ceiling. A time tested way to get kids activated, more needed today than ever before. So keeping it near at hand all year round is very positive. You don’t actually need a big room to do this. Kids have a fantastic ability to adapt to the space provided. Check out IKEAs large selection of swings and similar playthings for inspiration. Last but not least, as a styling tip, buy second hand furniture and renovate them using you 3-5 colour scheme. Much more fun, and much more original. Good luck!

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  • The Gilded Garden

    The Gilded Garden | Elodie Details - Where did we find the Gilded Garden? The Gilded Garden is the name of Elodie Details Spring 2018 Collection. As the name suggests it is filled to the brim with botanical creations and growing things. We spoke with founder and Creative Director Linda Sätterström about how this collection came about. Where did the ideas for this new collection come from? - The starting point for this collection I guess was the books my mother used to read to me when I was little. Old picture books that had been part of her childhood. Particularly the works of illustrator Elsa Beskow; “The Flower’s Festival” and “Thumbelina” among others. Her illustrations are so incredibly rich in colours, yet they are still soft and gentle. And they use an abundance of flowers, grass and leaves that surround the children of the stories in almost magical ways. I used to look at them for hours, and I felt that I wanted to create something that could inspire a similar sense of harmony and wonder. Someone has said that “gardening is the slowest of the performing arts” and I really like that saying. I think everyone should take the time to plant a seed, any seed, with their kids and then watch the slow magic happen. So that’s where the name comes from. This Collection has a mix of new designs and familiar patterns, how do you decide what stays in or not? - The most important thing to consider is how new and old prints interact with one another. We released “Petit Botanic” in the Fall of 2017. It’s a popular print that was easy to adapt to the products in the Spring assortment. And it obviously went great with the botanical theme I wanted for this collection. Using its design and colour scheme as a base we created accompanying styles such as Embedding Bloom and Gold Shimmer, that are softer in their expression yet works great together with both Petit Botanic and the other carry-over colours and patterns in our range.   What else is new in this Gilded Garden? - Well, one new concept that was a lot of fun working on is the “grandness” of the Embedding Bloom items. The Baby Bib as an example resembles a whole Anemone flower, and so does the Sun Hat and DryBib. It was tricky getting this right in production but really worth the extra effort. And there are of course some brand new products in there that I think will be very appreciated. Like the Changing Pad Covers that fit so well with our upcycling ambitions. Any personal favourites from this collection? - I’m in love with ”StyleMyWeek”. I hang them from one of those pretty wooden strips with hooks that are so in right now. Every Sunday my daughter and I decide the different outfits for the week and fill the bags. It’s a fun activity and it saves us a lot of time (and fuzzing) in the mornings. My favourite styling combo right now is mixing vintage wooden furniture with the Petit Botanic prints. That’s a really great look. And I’m really proud of the new Embedding Bloom PlayMats. So unique and so gorgeous. Definitely something worth keeping around even when the toddler years are over.  

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  • Blinkies

    Blinkies | Elodie Details - A Blinky doesn’t happen in the blink of an eye14 nov, 2017 For years now we’ve been asked over and over why we don’t have one of those traditional comforters in our assortment. From Korea to Belgium, everyone seems to want one. I’ve personally always found them to be rather silly, and the material seems to always have a rather unpleasantly plastic feel. But after a lot of idea work, brooding and testing back and forth with the help of our fantastically patient manufacturers, we finally managed to produce one in pure cotton. One that we also found to be cute “for real”. Yay! To be honest, we tend to drive our production partners crazy with our constant need for perfection on everything. Thread-quality, softness of padding, needle work and colour nuances, they all need to match the idea we originally had for a product to make it to you, the end consumer. But our partners are patient and creative, just like us. So even if it sometimes takes a while, we usually get what we’re looking for in the end. We’ve named this new creation “Blinkies” for obvious reasons. The character names are Bonnie, Belle and Bo and they arrive now just in time for Christmas, kind of like the three wise men. 😉 Great gifts for any child, from new born to three years old. Season´s Greetings! / Linda

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  • Gift Wrapping

    Gift Wrapping | Elodie Details - Great gifts and how to wrap them up nicely! Wrapping gifts is something you either find miserably boring, or absolutely LOVE and think of as a fun way of showing of your creativity. OK, maybe there are some in-betweens, but I’m definitely one that loves it, even though it’s not always easy. Not to worry though, I’m here to help. Here are some of my favourite wrapping tips right now;1. Don’t tie ribbons. Paint ribbons! Use water colours or just a plain old magic marker. The fastest and coolest way to do it. 2. Here’s something the young ones will enjoy. Fold down the paper on the short end to form a pointy “nose” (as shown in the photo below) and add eyes. Then glue on sticks, pipe cleaners or whatever to form little ears or horns. Super Cute!3. Wrap presents in wrinkled butter paper or old newspaper. Very vintage, very trendy.4. Tie on piece of ginger bread as an extra treat and to get a christmasy scent5. The easiest and probably most effective tip though is to stick a small twig of Fir or Sprouse under the ribbons for that lovely holiday scent and spirit. And as a rule of thumb of course, no store-bought cards. Regardless of what’s in the gift, it’s the thought that matters, and the card and wrapping is what signals thought. But sure, what’s in the box is important too. I’ve set up a subcategory on our website with some of the item I think make the best presents this year. Check it out! My favourite item right now is our brand new mini Thermos. Just the right size for a child to handle, amazing prints that match our BackPack MINIs, and really high quality. And hey, they are also perfect for bringing just one cup of hot coffee in your hand bag. I guarantee you it will not leak. Good Luck with your Christmas shopping! / Linda  

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  • Nesting Candle

    Nesting Candle | Elodie Details - In the Advent of a Nesting Candle On Sunday we’ll be celebrating advent first. The celebration of this tradition differs a lot around the Christian world. Many places have an advent calendar that kids enjoy, in some places they give up certain foods, but in Sweden our most observed tradition is the lighting of four candles, one for each Sunday in December. As our corner of the world becomes darker than most during winter it’s easy to understand why. We cherish and celebrate the light up here more than anything else. And candles have an almost magical way of easing some of the inevitable stress that the Christmas season brings. We are therefore delighted (get it?) to present you with a little mid-season-release in the form of a candle. But not just any candle. A candle that we’ve designed and developed especially for parents, hence the name “Nesting Candle”. Nesting being that short period of calming down and adjusting to a new phase of life with a baby. Or in expectation of that, kind of like advent 😉 To create a “signature scent” that matched our brand and our fans, we mixed essential oils where calming hints of lily blossoms and vanilla harmonize with the deeper notes of earthy amber and sandalwood. It’s been praised by many experts as something very distinct and we’re proud to now have a scent we can call our own. We’ve named it “Lullaby”. We’re even more proud of the fact that it is made not from traditional paraffin but from 100% natural soy wax, hand poured and created in Sweden. Soy wax is a much healthier alternative as it releases hardly any soot at all to the air. All you get is that wonderful scent, and hopefully the feeling of serenity it can bring. So light up your candles and cosy on down in the couch. Christmas is coming…

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  • Changing Bags – Fashion Look

    Changing Bags – Fashion Look | Elodie Details - Why do we need a specific bag designed to carry around Diapers? That’s a question I’ve always wondered about, and one that I thought a lot about during my kids diaper years. And to be honest, I don’t think we do. What we do need during those years is a bag that you can conveniently hang from the stroller handle bars, and that can fit most or all of what you need for a quick diaper change. Sure, plenty of inside compartments and robust durability can be nice features during these years as well. But is that really so much different from the “regular” hand bags all moms have plenty of? Not really. To me an equally important aspect is feeling good about how you look carrying it.  That kind of thinking has inspired me during the design and development of all our Changing Bags. Not one of them should be limited to use as “just a changing bag” during the short years where that’s what you’ll mainly be carrying. It’s a lot more fun investing in high quality when you know there are multiple uses for your purchase. Plus, your PPU (price per usage) will be much, much lower. Who doesn’t love that? Every one of our Changing Bags works equally well as a work bag for your laptop, weekend bag for a short get away, or sport bag when going to the gym. Or even your “night on the town” bag if you ask me. They are, and should be, that good looking.  And Hey, the changing pad in them can just as easily be used as your seat cushion when your outdoors. The thermo-pockets in them can just as easily keep your coke cold as your formula warm. Multi-purpose people, it’s the name of the game! And guess why we make the details in genuine leather? That’s right, it ages much nicer, and we don’t want you to let the bag go when diaper changing days are over. What a waste that would be! I know for a fact that most of you do hang on to it. So, I have a favour to ask of you. If you snap a picture of yourself using one of our Changing Bags for something completely “not diapery”, please tag it with #ElodieDetails and help us spread the gospel of #upcycling and #multi-use.  With Love / Linda

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  • Leather Week - Tärnsjö Tannery

    Leather Week - Tärnsjö Tannery | Elodie Details - Authentic, pure craftmanship and sustainable methods. 9 nov, 2017 Near the city of Uppsala, and about 130 kilometres from the Elodie headquarters in Stockholm, you can find the small rural township of Tärnsjö. Around 1200 people live here among the lakes, forests and grazing pastures, and about 50 of them are employed by the unique tannery that’s been around in the same place for nearly 150 years. Working in a business that over the years has been more and more industrialized, Tärnsjö have maintained many aspects of the authentic craftsmanship that goes in to producing quality leather works. In 1993 they even started their own school to educate new tanners and saddle makers, and to preserve as many of the time-tested methods of the craft as possible. Today they are one of only three tanneries still active in Sweden. The Tärnsjö tannery is among the remaining 5% of tanning houses worldwide who still employ the centuries old tradition of vegetable tanning, where water and natural bark extracts are used in the process of curating and refining hides in to leather. Their many environmental initiatives have earned them an OCS-certificate, Organic Content Standard. Tärnsjö is the only tannery in the world with this certificate. Another important aspect of their production method is that they only use hides that are bi-products from local meat production. This means that no animals are raised solely for their hides, and it also enables Tärnsjö to trace every single leather product back to the farm where the animal was bred. Usually a farm very nearby. In 2015 we at Elodie visited Tärnsjö and fell in love, not only with the beautiful surroundings, but even more so in the proud way they hold on to authenticity, pure craftsmanship and sustainable methods. Their high aspirations have inspired not only us but countless other companies around the world to move in the same direction.   Tärnsjö started production of hand sewn leather pacifier clips for Elodie Details’ premium segment “Exclusive Collection” in early 2015. We are understandably proud to count them among our suppliers, as the products they make are not only statements of environmental consideration, they are also among the very highest quality available. Unique products that we can all be proud of. Visit Tärnsjö Garveri #craftsmanship #sustainability #pride  

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  • What is Merino Wool?

    What is Merino Wool? | Elodie Details - Material qualities and benefits As those of you who have followed us for a while know, at Elodie we love head gear. Over the years we’ve made a lot of different Caps, Beanies and SunHats. But until recently we’d never made one in wool. With the cold winters of our Scandinavian heritage, it was about time, and we chose to go with 100% luxurious Merino Wool (guaranteed to be from mulesing free sheep). The ultra-fine fibres of Merino wool insulate and traps your body heat like no other material. Making it ideal for head gear, because as your mother no doubt must have told you, that’s where we lose most heat. So, for cold climate you can find nothing better. Another great feature of Merino wool is its moisture transporting abilities. By something called capillary action, the wool draws moisture away from the skin and out to the surface where it is evaporated. Staying dry is the best way to stay warm. Add to this that Merino wool has anti-bacterial properties that make it feel fresh and clean for a really long time, and you have what must be considered the ideal material for head gear. Some might argue that kids don’t like wool clothing because it’s itchy. But with modern production techniques this is no longer the case. Just to be on the safe side though, we’ve lined ours with a super soft single cotton jersey. As an added bonus, the logo patch on Elodie Details’ wool caps are made with a reflexive material that reflect any light cast on them. A little safety feature that we’re sure many of you living up north will appreciate. We’ve initially made these fine wool caps in three light colour nuances, perfectly matched to the patterns and colour scheme of our 2017 fall collection “Escape the Ordinary” Did you know that the head circumference of a three-year-old is usually the same as an average adult? So, don’t hesitate to get a matching one for yourself. Matching head gear with your kids is always awesome! Stay warm!  

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  • Halloween for your little BOO!

    Halloween for your little BOO! | Elodie Details - Circus hat DIY Dressing your toddler for Halloween can be tricky. You don’t want to accidentally traumatize them if they happen to look in the mirror 😉 But don’t you worry. Halloween isn’t all about the scary stuff. Focus on the fun instead. With our Happiness is Born collection you can get your toddler ready for Halloween in no time! Your youngest can be a wild lion with a Sweet Honey Harry pacifier or Hooded Towel. An older sibling could be the Lion tamer with a top hat and the Golden Grey Bib. Or with the right DryBib and a little DIY you’ve got one cute prima ballerina. To get you going, here is are easy to follow instructions for you to make your own little circus hat. What you need: Coloured PaperScissors Ribbons Glue Ball of yarn or tissue paper How to make it: 1. Cut out approximately one third of a circle like the image below with a cut out at the top. While doing this leave a piece of extra paper on the edge for assembly. 2. Roll the cut-out paper into a cornet and use the extra piece of paper to glue it together. 3. Use the scissors to make 2 holes across the corners. Pull a piece of ribbon through each hole and secure by tying a knot at the ends inside of the hat. This way you can easily secure the hat on your child’s head with a nice bow. 4. Use the whole at the top to attach a ball of yarn or tissue paper. Decorate as you see fit with paper dots, more ribbons, tissue paper or paint. It’s fun and easy!

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  • BackPack Snacks!

    BackPack Snacks! | Elodie Details - Adventure Awaits. Has autumn reached your parts yet? It certainly has here, and many of our little customers are now back at kindergarten or pre-school. At my kids pre-school, they go on little outings at least once per week, which I think is great. Fresh air, getting to train your little feet in rougher terrain, and just an everyday adventure that is so very rewarding. Even if it’s just to the park a block down. Sometimes they’ll stay out a little longer and the teachers will ask us to pack a lunch for the kids, but more often all they need is a light snack. These little excursions are the main reasons we developed the BackPack MINI™. I wasn’t happy with the Back Packs already available, so I figured others probably weren’t either. Kids genuinely love to wear backpacks. Packing and unpacking them are like little treasure hunts. So, we made zippers that open all the way to the bottom for easy hunting. We included a warming seat cushions for outdoor snack time, and we put a magnetic lock on the chest strap. Fun to play with, and guaranteed to release if they get themselves caught on something. Safety first, always! Anyway, back to the snacks. Here are some of my favourite treats to prepare; - Apple slices with cinnamon! Yummy! Tastes like an apple pie but prepared in under one minute. I’ve learned that the best way to get kids to eat more fruit is to cut them up in smaller pieces. Always works! - Healthy Muffins! Google the basic recipe and then adjust to your kid’s preferences. Pizza filling, Salmon with spinach, pesto and chicken – those are some of the favourites in my household. Takes a little longer to make, but since you’re probably making a whole pan, your freezer will be filled with ready to go snacks for a long time. - Pizza Rolls! Get the ready-made pizza dough from the store and smear literally anything on. Roll it up and slice it to rolls. Give them 15-20 minute in the oven and you’re done! - Put it on a stick! For some reason kids will it most anything if it’s been threaded to an ordinary wooden bbq-stick. Left-over meatballs or sausage, Baby tomatoes, cucumbers, pasta. You name it, it sticks. Oh, and here’s a bonus tip related to the BackPack MINI™. Kids produce about 10 000 drawings per year in pre-school, right? (not all of them are worth keeping, but all of them are definitely worth pretending to keep) Put an empty toilet paper roll in the Back Pack, roll up the drawings and stick them in. That way they reach home without wrinkles, and without getting lost. Your welcome 😉 And hey I almost forgot, in December we will be introducing lovely little thermoses that match our BackPack MINI™ in both style and size, so keep a look out for those. Now let’s go make snacks, I’m hungry! /Linda Sätterström - Founder & Creative Director  

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  • Would you wear wood?

    Would you wear wood? | Elodie Details - Soft and warm on chilly days Do you own a Winter Beanie from Elodie Details? Then you are in fact already wearing a tree. (!)You see, the fabric we’ve developed for this great piece is a mix of 46% Cotton, 46% Modal, and 8% Spandex (for good measure). Modal is a type of fibre made by spinning cellulose extracted from beech trees. So about half of the raw material in our Winter Beanies actually comes from a tree! Modal fabric has some amazing properties that make it perfectly-suited for anything worn next to the skin, and it’s especially wonderful for our little ones. Most importantly, both the breathability and moisture absorbing qualities of modal are better than cotton, meaning that sweat from a hard day of play is transported away from the skin, preventing cool down. Other nice properties are that the fibres do not pill, are very stable and will not rip, and that it is less prone to shrinkage or deformation than 100% cotton. All in all this means our Winter Beanies can be used by many growing kids, giving them a very low PPU (price per usage). And buying less is a wonderful way to be kind to mother nature. We update prints and colours each season, but the fabric and the signature metallic stripe remains the same. The Winter Beanies has become one of our most popular products in recent years, in many different places all over the world. It’s also one of the most featured under the hashtag #elodiedetails, which is easy to understand with all the close ups of cute kids you get. It’s a photogenic product! With that in mind we’ll be setting up a little contest soon on Facebook and Instagram, where we’d like to see Winter Beanie photos from places all over the world. Stay tuned for that! And stay warm!

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  • The Evolution of a Stroller Bag

    The Evolution of a Stroller Bag | Elodie Details - My pride and joy! There’s probably no other product in Elodie Details’ range that I am more proud of. The journey that our Stroller Bags have made has been astounding, especially from my personal perspective. Did you know that the first 50 or so were sewn by me, at my kitchen table back in 2006? It was a camouflage version with pink or blue lining, very trendy at the time. Pretty crazy to think about that now, when every day I can see our Stroller Bags in beautiful Instagram posts from all over the world. Since that first little kitchen batch we’ve never stopped improving on them. On each of the 11 yearly launches we’ve made so far, we’ve added new features, better materials, improved details or increased quality. In my expert opinion, they are without a doubt the most well developed on the market today. We’ve made them Oeko-Tex certified to guarantee none of the components used contain any hazardous substances. We’ve developed a combination of panel sewing and carefully selected genuine fake down padding that makes them machine washable not just once, but many times over. And most recently, we’ve been able to add RUDOLF Bionic Finish® - a surface coating technique that mimic the way nature makes things water resistant, and doesn’t require any PVC, phthalates or other potentially harmful substances. Very high tech, and something we’re very proud of. I sometimes get asked by customers if they should go for our classic model, or the light weight down version. They are quite similar, as the warming properties are pretty much the same and they withstand wind and snow equally well. What sets the down version apart is that it is more light weight, can be stored in a smaller pouch and is lined with a thinner microjersey fabric. So, my advice is usually to go with your gut feeling. What does your eye and heart tell you?I’m also really happy about second-hand value our Stroller Bags have. It is a stated ambition that none of our stroller bags should be used for less than three children. And when you look at what five-year-old Elodie Details Stroller Bags are being sold for second hand these days, I feel we’re pretty close to reaching that goal. I want all our products to have a low PPU (price per usage), and the Stroller Bag is one of our shining stars in that ambition. More use out of every product means fewer produced and thereby less environmental impact. It requires high quality, and high quality requires lots of development. With the countless hours of effort I myself have put in to our Stroller Bags’ style, quality and design, it’s easy to become emotionally invested. They still manage to stir up my emotions quite often. Whether it’s happiness when they win best-in-test awards, pride in seeing them used all over the world, or frustration when our brilliant manufacturer can’t find that exact shade of faux fur lining I wanted. They are, and will remain, my pride and joy. / Linda (proud inventor of the world’s finest stroller bag) #PPU #StrollerBag #Footmuff #Pride

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  • Pearl Velvet Blanket

    Pearl Velvet Blanket | Elodie Details - What is Pearl Velvet? 10 years ago today we got a call from Wang Li, one of our great merchandisers in China. She was noticeably excited and taking fast about a new material she wanted to show us. We’d told her we were looking to develop a baby blanket for our customers that was easy in maintenance but more durable than the fleece or velour materials that dominated the market back then. Wang Li believed she had found what we were looking for, so a colleague and I went down to visit her and see for ourselves. We looked at a lot of different weights and thicknesses of this new material, or new weaving technique to be exact, and did certainly love the soft and cuddly hand feeling it had. But what really convinced us was the fact that pilling just does not occur on this material. Plus, it seemed to just get softer and lusher with each wash. So compared to the existing fabrics at the time, it had an incredibly long life cycle. Buying one blanket to use for three children rather than three blankets for one child is the most sustainable idea we know. So this was a product we really needed. Having convinced ourselves that we could put our own signature prints on the fabrics, we placed an order for three styles and went back home. Even though this was 10 years ago, I still see some of these first blankets in use today. Do you own one of these vintage beauties? Send a picture, I’d love to see them. Over the years we’ve made improvements such as making it double layered and adding a cotton binding. But the fabric itself remains the same. We update with new styles each season and maintain a few base colours in our assortment over time. It’s one of those products that I can almost guarantee will be part of our range forever. I love it that much. So, what about the name? Well, since it was a brand-new invention when we picked it up, we had to figure something out. We chose velvet as that is in fact the weave technique used, and “Pearl” refers to the tiny knot that is made on the base of the fibre loops forming the velvet. This little knot holds the secret to its many great qualities. It keeps the fabric from tearing and also curls the fibres a bit which is what gives the fluffy hand feeling. We have this little “pearl” to thank for a truly great product. But most of all I guess we have Wang Li to thank. So, from me, the entire Elodie team, and from countless babies and toddlers I know – Thank you Wang Li for picking up the phone that day and convincing us you’d found a pearl. / Linda, Co-Founder and Creative Director

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  • Changing bags

    Changing bags | Elodie Details - Wellbeing at the gym Close to where I live there’s a gym. A very well-equipped gym actually. There are plenty of work out machines, classes to take in everything from mindfulness to boxersize, modern locker rooms and a great big sauna. But best of all – they offer a baby-sitting service. If someone had told my mom back in the seventies that when her grandchildren are born, their mother could hand them off to trained professional – at the GYM!  She would have smiled at the idea, but she wouldn’t have believed it. But times change and nowadays any gym that wants parents as clients pretty much needs to offer child care. It’s become the norm, and that’s a step in the right direction if you ask me.  As I’m sure many of you know, physical exercise is one of the best ways of countering depression, a condition that unfortunately befalls a lot of mothers in the months following child birth. That’s why I went to the gym. Well at least I kept telling myself that was the reason. In all honesty, the main reasons where probably just the chance to take a long and uninterrupted shower, look myself in the mirror and just be with myself for a little while. But I didn’t tell anyone that 😉. This week we’re putting the spotlight on our new diaper bag models, developed in a more sporty style than before, and at a lower price point. They are great on any occasion, but particularly so when your off to the gym with your little one. It holds everything you need as a parent, but remember to pack what YOU need as well. And remember to take care of YOU, as often as possible and in any way that you can. Stay healthy! /Linda Sätterström, Founder & Creative Director

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  • Organizer - Get organized!

    Organizer - Get organized! | Elodie Details - Get #OrgaNICEd with our brand new Organizer. If you’re anything like us, you get a sweet release of endorphins when you’re done tiding up for the day. Why is that? Is it human nature to want, or even need, to keep your things neatly in place? It probably is. When we look around at successful brands and companies emerging today, we see that many of them focus on urban lifestyles and well thought-out compact living. In our own field, the most popular strollers and push chairs today are also minimalistic and space saving. Small and neat. But it comes at a cost, as you get less space on the stroller for stowing all the things you need when out and about with a baby. (and we know, it’s a lot!) Enter the Organizer. Compact enough to fit on any stroller, but smart enough to cleverly store the most essential items. It will easily hold your phone, a couple of diapers, wet wipes and even a change of clothes - because accidents do happen. And speaking of smart, we put a zip-up lid on ours, so that when you quickly need to perform a diaper change, you just slide your arm through the loop on the lid, and then lift your baby with both hands free. And since diaper changing rooms in public aren’t always the most hygienic, we put a little loop on the inside of the lid as well, enabling you to hang it off a wall hook for easy access. And yes, it has a hidden outside pocket where your phone goes. Of course it does!  But perhaps most importantly, it looks neat, discrete and tidy. Because being well organized should look as good as it feels. We’d love to get your best ideas on how life with a baby can be arranged to get more of those endorphin kicks. Tag your social media content with #orgaNICEd for a chance to get featured in our feeds. We might have few other surprises coming your way on this subject. So stay tuned!

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  • Petite Botanic - Meet me in the mountain meadows!

    Petite Botanic - Meet me in the mountain meadows! | Elodie Details - Come meet us on the Mountain Meadows. Creating the patterns for this year’s fall collection began with defining three key concepts. Wintery Mountains, Flora & Fauna, and France (C'est vrai!). We went to work exploring the Flora of the French Alps and found such an abundance of beauty that it was hard to choose. Eventually we settled on Primrose, Edelweiss and Masterwort, as they went so well with the colour scheme we were working with. When creating our collections, it’s always of key importance to make sure the plain coloured products and the patterns harmonize with each other. Petit Botanic is in fact our fifth pattern with flowers, and from a commercial standpoint they have never failed to deliver. Some of you may remember “Apple of my eye” from a few years back. It’s obvious that our customers want and need flowers in their lives. Who doesn’t? We wanted this one to have a slightly more modern look. Going with a pattern of relatively small flowers helped achieve that. It also makes you picture that mountain meadow we’re all looking to find. And by adding a bow to some of the products with this pattern, we think we also gave them an aura of French elegance Great styling companions to this pattern include; All vintage clothing, knitted cardigans, knitted socks, leather shoes with lacing and all kinds of bows. So, get your ensemble together and head up the mountain side. Breathe in the crisp air, get a bon fire started an voilá! You’ve escaped the ordinary.

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  • Dots of Fauna - Misty Mountain Dots

    Dots of Fauna - Misty Mountain Dots | Elodie Details - The Story Behind the Pattern Dots of Fauna is Elodie Details’ new misty mountain dot, and we spoke with our founder and creative director Linda on how this pattern came about. What’s it like creating new patterns? Where do you start? Honestly, it’s usually quite simple. You just need to pay attention to how your mind reacts to the things around you. Where does your eye go? What details do they stay on, and why? Is it the colour, the shape, or a combination of things? And where did this particular idea come from? It really did come from a trip to the mountains that I took about a year ago. Not from seeing a snow cheetah or anything like that, but I was intrigued by how the naked branches of the trees and the snow underneath them interacted. How they changed and played with the few light colours that are still there. I wanted to try and capture that somehow.  It looks more hand drawn than what we are used to seeing, why? We’d just gotten back from an inspiration trip to Paris, where we’d mainly been looking at ceramics and earthenware. The light hand and brush techniques of the water colour works there really fascinated me. So that went in to the mix. And collection wise we wanted it to be a dot, since dots are so easy to combine with other patterns. For the same reason I thought it needed to be rather graphical and neutral in its colour setting, so that it would complement and not clash with the other new patterns in “Escape the Ordinary”. Any favourite combinations at the moment?I think it goes great with most things, but I’m especially happy with the way the Winter Beanie in Dots of Fauna looks combined with the Mineral Green Stroller Bag. That combo captures what I was looking for almost perfectly. 

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