Privacy policy

Last modified 24 May 2018

This is our privacy policy. It explains what personal data we collect from you, how we use it and how we protect it.
We also explain how you can control what information you share with us while interacting with us. Personal data is
information about you which could be used to identify you.

Our company name is Elodie Details AB, but to keep things simple we call our company “ Elodie”, “ our” or “ we” in this policy.

The policy covers information we collect when you visit and interact with our website elodiedetails.com (and subpages)
and mobile versions (“
Website”) and when you make a purchase on our Website.

1. INFORMATION COLLECTED BY US

A. Website

When you visit our Website, we collect basic analytical information about how you use our site.

We also process your personal data if you chose to provide us with it by taking an action (such as completing contact
forms, subscribing to our newsletter or sending us an email).

SourceWEBSITE, FORMS AND EMAILS

Description

  • Analytics data about visitors to our Website
  • Information provided by you in forms, emails etc.

Processed data

  • IP address
  • Geo location
  • Usage of the Website (pages visited, length of visit, referring sites etc.)
  • Technical data (unique device ID, network, browser, language and operating system)
  • Viewed products
  • Contact details as provided by you in contact forms, emails to us and newsletter subscriptions (name,
    email, address etc.)
  • Other information which you submit in free text when sending us emails

Purpose of processing

  • Analyzing how our website is used so that we can improve it
  • Managing our relationship with you (ex. evaluating and responding to your questions)
  • Sending you newsletters

Control

At any time, you may contact us to have your data corrected, removed or sent to you. For more information
on how we store and process data, see
2. Cookies.

Retention

We store your data for 3 years after your latest activity. Purchase, engagement, in communications or
visiting our website are examples of “activity”.

B. Order

When you place an order on our Website, we collect personal data to be able to deliver the products you have purchased.

Source CHECK-OUT

Description

Information required when you place an order on our Website

Processed data

  • Name
  • Email address
  • Physical address
  • Alternative delivery address
  • Telephone number
  • Products bought
  • Date and time of purchase

Purpose of processing

  • To deliver the products to you - fulfilling our contract with you.
  • To communicate with you in relation to your order
  • To communicate with you as a customer in relation to other products of interest to you

Control

To process your order, we need to collect and process your data for delivery and accounting.

Retention

We store your personal data in accordance with the General Data Protection Regulation (GDPR) and other
data-related legislation.

2. COOKIES

This section specifically describes how we use cookies on our Website. A “
Cookie” is a small text file that a website saves on your computer or mobile device when you visit
the site. It enables the website to remember your actions and preferences (such as login, language, font size and
other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come
back to the site or browse from one page to another. It can also track your behavior on a website to optimize advertising
seen by you while you browse the internet.

COOKIES

Description

We use cookies from the following third parties:

  • Google
  • Facebook
  • Nosto Solutions
  • Jetshop
  • Mailchimp
  • Adtraction
  • Adroll
  • AddThis
  • Visma
  • Klarna
  • PayPal
  • Ve Interactive
  • Hotjar
  • Pubmatic
  • Snapwidget
  • New Relic

We also place our own, first party, cookies through our e-commerce system. These are explained in
1. A. and
1. B.

Processed data

  • IP address
  • Geo location
  • Usage of the Website (pages visited, length of visit, referring sites etc.)
  • Technical data (unique device ID, network, browser, language and operating system)
  • Viewed products
  • Products in shopping cart/abandoned shopping carts
  • Products purchased
  • Date and time of purchase

Purpose of processing

  • Simplify the shopping processes
  • Identify which pages you visit
  • Analyze data about traffic to our Website
  • Improve our Website
  • Online marketing of our products

Control

You can change your browser setting to stop accepting Cookies and to clear existing Cookies (including
persistent cookies with a specified life length). Follow your browser’s instructions.

Retention

Session Cookies are deleted from your computer when you log off and then close your browser. Permanent
cookies have different expiration periods. You can delete cookies yourself (see “Control”).
For more detailed control, see
4. Service Providers

3. REASONS FOR PROCESSING (LEGAL GROUND)

We process your personal data based on the following grounds:

Consent. When you visit our Website, subscribe to our newsletter, submit a form or place an order, we ask
you to consent to the processing of the personal data as we describe in this policy, by ticking a confirmation box
or clicking on a confirmation button (“OK”, “Yes Please”, “Submit Order” etc.)

Contract. Our processing of personal data when you buy our products is required to fulfil our agreement
with you.

Legitimate interest. The processing of your personal data is also based on our legitimate interest to be
able to advertise our products efficiently online and of developing and improving our Website, products and customer
relationships.

4. SHARING YOUR PERSONAL DATA

We may share your personal data in these ways:

Service Providers. We use third party companies and individuals to help with our service and to help
us analyze how our Website is used. These third parties may have access to your personal data only to perform these
tasks on our behalf and are obligated not to disclose or use it for any other purpose.

In the table below, we list the service providers we share your data with.

Service ProviderDescriptionMore information

Google Inc.

(Google Analytics)

Website analytics.

Google may process personal data in the US but will always make sure that the security measures required
by law are applied.

Privacy Policy:
https://policies.google.com/privacy

You can prevent the collection of the data (including your IP address) generated by the cookie and related
to your use of the website from Google as well as the processing of this data by Google by downloading
and installing the browser plug-in available under the following link:
http://tools.google.com/dlpage/gaoptout?hl=en. As an alternative to the browser plug-in, you
can click on this link to prevent the collection by Google Analytics on this website in the future.
An opt-out cookie is stored on your device. If you delete your cookies, you must click the link again.

Google, Inc.

(Google Adwords)

Online marketing.

Target groups are created based on behavior on the Website.

Google may process personal data in the US but will always make sure that the security measures required
by law are applied.

We use Google AdWords remarketing service to advertise on third party websites (including Google) to
previous visitors to our site. It could mean that we advertise to previous visitors who haven’t
completed a task on our site, for example abandoning a shopping cart. This could be in the form of
an advertisement on the Google search results page, or a site in the Google Display Network.

Privacy Policy:
https://policies.google.com/privacy

Opt-Out:
https://www.google.com/settings/ads

Nosto Solutions

Website analytics.

Nosto may process personal data in the US but will always make sure that the security measures required
by law are applied.

Privacy Policy:
http://www.nosto.com/privacy-policy/

The basis for processing personal data is the legitimate interest of the company based on customer relationship
or other appropriate connection.

The purpose of the processing of personal data is:

Delivery and development of our products and services (to offer the user more relevant content better
experience with our product) fulfilment of contractual obligations and other undertakings of the
company, management of customer relations,

organizing events, analyzing and profiling of customer or other data subject, electronic direct marketing,
targeting marketing within the networks of the company and other parties.

Nosto uses profiling to identify the data subjects’ personal profiles, online behavior, age, consumer
habits. Nosto uses this information to target marketing and to develop services. For more information
please see Nostos´ separate
Cookie Policy.

To opt-out, contact privacy@elodiedetails.se

Jetshop

E-commerce platform. Stores personal data after a purchase.

To opt-out or have your data removed, contact
privacy@elodiedetails.se

MailChimp

Newsletter distribution system. Stores personal data after a purchase.

Privacy Policy:
https://mailchimp.com/legal/privacy/

Opt out:
http://preferences-mgr.truste.com/
Opt out (EU):
http://www.youronlinechoices.eu/

Facebook, Inc

Online marketing.

Target groups are created based on behavior on the Website.

Privacy Policy:
https://www.facebook.com/policy

Adtraction

Online marketing.

Target groups are created based on behavior on the Website.

Privacy Policy:
https://adtraction.com/sv/privacy

Adroll

Online marketing.

Target groups are created based on behavior on the Website.

Privacy Policy:
http://www.adrollgroup.com/privacy

Opt out:
https://app.adroll.com/optout/safari

Addthis

Online marketing and sharing platform.

AddThis tools provide website owners with the capability to enable users to instantly share webpages,
blogs, news, photos, videos, and other content to the most popular social networks and other destinations
via a browser plug-in or website plug-in.

Privacy Policy:
http://www.addthis.com/privacy/privacy-policy

Opt-out:
http://www.addthis.com/privacy/opt-out

Visma

Accounting services.

Visma will get access to your information as a customer for book keeping purposes.

 

Klarna

Payment solution.

Klarna will independently process your data for their own purposes. You will be asked to accept their
own privacy policy when using their payment solution on our Website.

Privacy Policy:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/sv_se/privacy

Paypal

Payment solution.

Paypal will independently process your data for their own purposes. You will be asked to accept their
own privacy policy when using their payment solution on our Website.

Privacy Policy:
https://www.paypal.com/se/webapps/mpp/ua/privacy-full

Ve Interactive

Online marketing.

Target groups are created based on behavior on the Website. Ve Interactive will independently process
your data for their own purposes. Ve Interactive receives Behavioral Data from, and may share it
with, third party partners (through “cookie synching” or similar matching technologies).
Ve Interactive do not share Contact Details or Profile Data relating to you with third parties outside
of the Ve group for commercial purposes.

Privacy Policy:
https://www.ve.com/privacy-policy

Opt-Out:
https://www.ve.com/sv/integritetspolicy#opting-out

Hotjar

Website Analytics

Hotjar tracks user activity (e.g. how much time they spend on which pages, which links they choose to
click, what users do and don’t like, etc.).

Hotjar tracks our website visitors´ activity and this enables us to build and maintain our service
with user feedback. Hotjar uses cookies and other technologies to collect data on our users’
behavior and their devices (device’s IP address (captured and stored only in anonymized form),
device screen size, device type (unique device identifiers), browser information, geographic location
(country only), preferred language used to display our website). Hotjar stores this information in
a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual
users or to match it with further data on an individual user. For further details, please see Hotjar’s
privacy policy by clicking on this link.

Opt-Out:
https://www.hotjar.com/legal/compliance/opt-out

New Relic

Website Analytics.

To learn more about New Relic or to opt-out please visit their privacy policy:
https://newrelic.com/termsandconditions/privacy

Opt-out: For cookies that track activity in connection with targeting advertising, you can opt-out of
third party targeting cookies on the Digital Advertising Alliance’s consumer choice page (
http://optout.aboutads.info) or the Network Advertising Initiative’s consumer choice page
(
http://optout.networkadvertising.org) or the European Interactive Digital Advertising Alliance
consumer choice page (
http://youronlinechoices.eu).

Rubicon Project

Ad Exchange.

Privacy Policy:
https://rubiconproject.com/privacy-policy/

Opt-out:
https://rubiconproject.com/privacy/consumer-online-profile-and-opt-out/

AppNexus

Ad Exchange.

AppNexus is a digital advertising technology platform. AppNexus uses cookies to distinguish between unique
web browsers, and to store data for advertising purposes, including interest-based advertising. AppNexus
uses cookies to store ad delivery and reporting data for clients, such as, for example, which ad
was shown, the number of times a particular ad has been shown, and how recently an ad was shown to
a particular web browser.

AppNexus uses cookies to enable ad buyers to track users' responses (clicks and conversions) to ads purchased
on AppNexus.

AppNexus uses cookies with non-unique values for server load-balancing and similar technical purposes.

AppNexus uses non-unique cookies to store users' opt-out choices.

AppNexus may also use some Non-Cookie Technologies for these purposes (as defined above and as detailed
below).

Cookies play a role in cross-device linking in that cookies from different browsers or devices might
be associated with each other.

Privacy Policy:
https://www.appnexus.com/en/company/privacy-policy

Cookie-Policy:
https://www.appnexus.com/en/company/cookie-policy

Opt-out:
https://www.appnexus.com/en/company/platform-privacy-policy#choices

Snapwidget

Social Media Feed Platform.

Privacy Policy:
https://snapwidget.com/privacy

Outbrain

Native Advertising Platform.

Privacy Policy:
https://www.outbrain.com/legal/privacy#privacy-policy

Opt-Out:
https://www.outbrain.com/legal/privacy#advertising_behavioral_targeting

Taboola

Native Advertising & Content Discovery Platform.

Privacy Policy:
https://www.taboola.com/privacy-policy

Opt-out: You can opt-out on the Digital Advertising Alliance’s consumer choice page (
http://optout.aboutads.info) or the Network Advertising Initiative’s consumer choice page
(
http://optout.networkadvertising.org) or the European Interactive Digital Advertising Alliance
consumer choice page (
http://youronlinechoices.eu).

Casalemedia

Online Advertising Exchange.

Privacy Policy & Opt-Out:
http://casalemedia.com/

Advertising.com / Oath

Online Advertising Exchange.

Privacy Policy:
https://policies.oath.com/xw/en/oath/privacy/intl/index.html

Legal requests and preventing harm. We can disclose any information about you to government or law enforcement
officials if we think it is necessary or appropriate to respond to claims and legal process, to protect the property
and rights of Elodie or a third party, to protect the safety of the public or any person, or to prevent or stop activity
we may consider to be, or to pose a risk of being, illegal, unethical or legally actionable activity.

Business Transfers. Elodie may take part in a transaction that involves some or all our assets or shares,
including any or all the information described in this policy.

5. STORING YOUR INFORMATION

Information Security. We use safeguards to preserve the integrity and security of your personal data. When
you place orders or access account information, we offer the use of a secure server. The secure server software (SSL)
encrypts all information you input before it is sent to us. We will inform you of any breach of the security, confidentiality,
or integrity of stored personal data as required by law. 

International Transfer. If you are located outside Sweden and choose to provide information to us, Elodie
transfers personal data to Sweden and processes it there. If we transfer your personal data outside EU/EEA, we will
always rely on a security mechanism in accordance with the legislation of the European Union. You can always contact
us if you want more details about international transfers.

6. RETENTION

We store your personal data as described in this policy under section 1 and 2 and/or long as necessary in order to fulfil
the purposes for which it was collected according to this policy or as long as we have legal grounds to do so. We
may also keep anonymous versions of your data and process it for statistical purposes indefinitely as it will no
longer constitute personal data.

7. CHILDREN’S INFORMATION

Our Service is not directed to children under 13. We do not knowingly collect personally identifiable information from
children under 13. If a parent or guardian becomes aware that his or her child has provided us with Personal Information
without their consent, he or she should contact us immediately. If we become aware that a child under 13 has provided
us with personal data, we will delete such information from our files.

8. YOUR RIGHTS

Direct marketing. You have an absolute right to object to the processing of your personal data for direct
marketing. You also have the right to recall your prior given consent. The withdrawal of your consent does not affect
the lawfulness of the processing based on the consent before its withdrawal, and we may continue processing your
personal data based on other legal grounds, except for direct marketing.

Information, correction, rectification, completion, erasure, restriction of processing. You have the right
to request access and further information concerning the processing of your personal data, or request that we correct,
rectify, complete, erase or restrict the processing of your personal data. You have the right to obtain a copy of
the personal data that we process relating to you free of charge once (1) every calendar year. For any additional
copies requested by you, we may charge a reasonable fee based on administrative costs.

Portability. If the processing is based on the legal grounds consent or fulfilment of contract you have
the right to data portability. Data portability means that you can receive the personal data that you have provided
to us, in a structured, commonly used and machine-readable format, and have the right to transfer such data to another
data controllers.

9. CONTACT INFORMATION

To exercise your right, or if you have any questions regarding our processing of your personal data, please contact us
at
privacy@elodiedetails.se or Elodie Details AB, attn: Data Protection, Jakobsbergsgatan 16, 111 44 Stockholm,
Sweden.

If you have any complaints regarding our processing of your personal data, you may file a complaint to the competent
data protection authority. You can find out more about the local data protection authorities under the following
link
http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.

10. CHANGES TO THE POLICY

Note that this policy can be modified, so check back frequently. We will notify you of any changes to the policy by posting
a new policy and updating the “last modified” date at the top of this page. If we collect any new personal
data about you or use it in a new way, we will ask you to agree before.

11. LINKS TO OTHER SITES AND SOCIAL PLUGINS

Our Website uses social plugins from social networks. If you click on one of the buttons, a new window of your browser
opens, and the page of the respective social network is opened. On that site, you can login, press like or share
button etc. When clicking on plugin links or other links on our Website or in newsletters, the collection of personal
data is outside of our control. The policy of the other website will apply for the personal data obtained from you
on that website.