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Behind the scenes

Behind the scenes | Elodie Details

 31 Jan, 2019  

A new season is upon us and we are getting ready to launch our highly awaited 2019 spring collection. To get the excitement going and give you a little sneak peek of what’s to come, we sat down with our founder and creative director Linda Sätterström to talk about the upcoming season and collection.


TRENDS 2019, What are the biggest trends this upcoming season and what has inspired you the most?
We’ll be seeing a lot of free flowing colours this spring I believe. Rainbows and prisms that blend together in aquarelle styles. I’ve gathered inspiration from that trend in the new collection, where you’ll be seeing a lot more colour than usual. My inspiration in general has been atelier work and the naive way in which children create things. That probably comes through as well. Hopefully in a good way. 

COLOUR SCHEME, What are the colour trends this spring and what would you say will be the it-colour?            There’s a strong trend going on where many different blushed tones are mixed together. We’ll be using rusty brown, pink and plum tones highlighted by an amazing golden yellow that we’ve worked in on a lot of places. I believe that yellow will be the it-colour for spring. You’ll be needing a yellow blanket! Preferably one that can be upcycled as a scarf.

TRANSITIONING STYLES, What looks from last season do we take with us into spring and summer?                            The botanical theme will continue. We’re bringing the AW18 style “Midnight Bells” over on a lot of items, like a Stockholm Stroller and an amazing new frill Baby Bib. Since it’s comprised from our base colours it will match beautifully with the SS19-collection and all the aquarelle patterns it will bring.