August 22, 2019
Shortly after her daughter Elodie was born, Linda Sätterström designed her first pacifier clip. Gradually she got the idea of starting a business. Elodie Details was founded in 2005 and has since then grown into a beloved baby accessory brand for family homes in 45 countries worldwide. To reflect the growth, we’re launching a new brand logotype and webpage – live as of August 22nd!
AN EMOTIONAL DECISION
The new logotype is inspired by the looks of a pacifier clip, the very first product produced by Linda. The rounded shape that holds the pacifier is what gave us the letter “o” in Elodie. Linda explains: “That the detail is important to us, because it means we carry our heritage with us into this new era.”
Founder and Creative Director, Linda, is excited for the company’s future and gets quite nostalgic when remembering the hard work that has led us up to this point in time:
”It was an emotional but necessary decision, to change something that has been associated with Elodie Details from the very beginning. I look at the Crown Logo and I’m immediately taken back to all those late nights with hard work. But just like my kids, Elodie Details keeps growing, and is now ready to take on a new and more mature shape and form. It’s an amazing journey to be part of.”
The new look will reflect a brand that speaks to the conscious and modern parent that appreciates good design in every detail.
The new look went live at the same time as the Autumn / Winter 19 collection launched in stores worldwide on August 22nd. We are now beyond excited and curious to see the reactions from our consumers. While collecting your feedback, we will continue to prepare for an autumn and winter that will go down in history - full of activities and exciting news.
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And remember while we launch a new logotype and website, the company’s vision — to make life with children even more beautiful — remains the same.