CREATING A/W-2023 – BEHIND THE SCENES
With this article we want to give you a little insight into the process of creating a new collection at Elodie. And of course, give you a bit of a sneak peek at what’s to come when our new collection is released.
Setting the theme
Every collection has its different themes. Not just when it comes to the message it sends (that part was easy this year) but also what colour theme to use and what materials should be dominating. We choose colours very carefully to ensure that they are on trend but at the same time compatible with every colour in the collection and with our timeless styles. Each colour from every collections has to go well together, so that you are always free to style all your Elodie gear as combinations.
Creating the patterns
A new collection usually introduces two or three newly designed artworks. These are always created inhouse, by hand and then digitally enhanced and improved until they feel exactly right. The ambition is to make them feel unique and updated, but still fit right in with the universe of Elodie prints over the years.
Extracting the details
When prints and colours are decided, the fun of adding details and extra features begin. Every collection theme is held together by accessories and add-ons that enhance the feeling we want to convey. It can be a snuggle toy in the theme of the collection, a pacifier and pacifier clip with an emblem or icon, or a fun detail on the matching headwear we develop.
Getting it right
Before production can begin, mock-ups and samples are made several times to ensure that quality and details are just right. Is the lining fabric soft enough? Can that seem be hidden? Should the logo-label be more visible? Why is the blue tint not as it should on the zipper-puller? Questions like these keep our design- and production department busy for many weeks before the go-ahead is given.
Telling the story
From the moodboards, trims, details and samples a story starts to emerge. At this point we start planning for lifestyle photo shoots, launch events and campaign themes to use for the collection. Our marketing teams create videos, press-releases and other content with the help of Linda and the rest of the design team.
Assuring the quality
When the collection has been set and the final samples approved, bulk production can begin. The first production samples of every product are sent for quality inspection by our product development team. When the full quantity has been produced, quality controllers go through it making sure that everything we put out to our consumers live up to our standards and their expectations.
Soon in your hands
The last phase of every collection release is getting the feedback from our customers. We can’t wait to hear what you will think of our A/W-2023 collection. If you’ve been paying attention is this article you will probably have picked up what the theme is, but there is so much more to discover. So stay tuned in the next few weeks as more details will be released.
With Love / the whole Elodie team