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Privacy Policy

Last modified May 24, 2018

This is our privacy policy. It details the personal data we collect from you, how we use it, and how we protect it. We also explain how you can control the information you share with us while interacting with us. Personal data is information about you which could be used to identify you.

Our company’s name is Elodie Details AB, but to keep things simple, we call our company “Elodie”, “our” or “ we” in this policy.

The policy covers the information that we collect when you visit and interact with our website elodiedetails.com (and subpages) and mobile versions (“Website”), and when you make a purchase on our Website.


A. Website

When you visit our Website, we collect basic analytical information about how you use our site.

We also process your personal data, if you have chosen to provide us with it, by taking an action (such as completing contact forms, subscribing to our newsletter, or sending us an e-mail).



  • Analytics data about visitors to our Website
  • Information provided by you in forms, e-mails, etc.

Processed Data

  • IP address
  • Geo location
  • Usage of the Website (pages visited, length of visit, referring sites, etc.)
  • Technical data (unique device ID, network, browser, language, and operating system)
  • Viewed products
  • Contact details as provided by you in contact forms, e-mails to us, and newsletter subscriptions (name, e-mail, address, etc.)
  • Other information which you submit in free text when sending us emails

Purpose of Processing

  • Analyzing how our Website is used so that we can improve it
  • Managing our relationship with you (for example, evaluating and responding to your questions)
  • Sending you newsletters


At any time, you may contact us to have your data corrected, removed, or sent to you. For more information on how we store and process data, see section 2. Cookies.


We store your data for three years after your latest activity. Purchase, engagement, in communications, and visiting our Website are examples of “activity.”

B. Order

When you place an order on our Website, we collect personal data in order to be able to deliver the products you have purchased.



Information required when you place an order on our Website

Processed data

  • Name
  • E-mail address
  • Physical address
  • Alternative delivery address
  • Telephone number
  • Products bought
  • Date and time of purchase

Purpose of Processing

  • To deliver the products to you, fulfilling our contract with you
  • To communicate with you in relation to your order
  • To communicate with you as a customer in relation to other products of interest to you


To process your order, we need to collect and process your data for delivery and accounting.


We store your personal data in accordance with the General Data Protection Regulation (GDPR) and other data-related legislation.


This section specifically describes how we use cookies on our Website. A “Cookie” is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the Website to remember your actions and preferences (such as login, language, font size, and other display preferences) over a period of time, so that you don’t have to keep reentering them whenever you come back to the site or browse from one page to another. It can also track your behavior on a website to optimize advertising seen by you while you browse the Internet. 



We use cookies from the following third parties:

  • Google
  • Facebook
  • Nosto Solutions
  • Jetshop
  • Mailchimp
  • Adtraction
  • Adroll
  • AddThis
  • Visma
  • Klarna
  • PayPal
  • Ve Interactive
  • Hotjar
  • Pubmatic
  • Snapwidget
  • New Relic

We also place our own first party Cookies through our e-commerce system. These are explained in 1. A. and 1. B.

Processed Data

  • IP address
  • Geo location
  • Usage of the Website (pages visited, length of visit, referring sites, etc.)
  • Technical data (unique device ID, network, browser, language, and operating system)
  • Viewed products
  • Products in shopping cart/abandoned shopping carts
  • Products purchased
  • Date and time of purchase

Purpose of Processing

  • Simplify the shopping processes
  • Identify which pages you visit
  • Analyze data about traffic to our Website
  • Improve our Website
  • Online marketing of our products


You can change your browser setting to stop accepting Cookies and to clear existing Cookies (including persistent Cookies with a specified life length). Follow your browser’s instructions.


Session Cookies are deleted from your computer when you log off and then close your browser. Permanent Cookies have different expiration periods. You can delete Cookies yourself (see “Control”). For more detailed control, see 4. Service Providers.


We process your personal data based on the following grounds:

Consent. When you visit our Website, subscribe to our newsletter, submit a form, or place an order, we ask you to consent to the processing of the personal data as we describe it in this policy, by ticking a confirmation box, or clicking on a confirmation button (“OK,” “Yes, Please,” “Submit Order,” etc.)

Contract. Our processing of personal data when you buy our products is required to fulfill our agreement with you.

Legitimate interest. The processing of your personal data is also based on our legitimate interest to be able to advertise our products efficiently online and for developing and improving our Website, products, and customer relationships.


We may share your personal data in these ways:

Service Providers. We use third party companies and individuals to help with our service and to help us analyze how our Website is used. These third parties may have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

In the table below, we list the service providers we share your data with.

Service Provider Description More information

Google Inc.

(Google Analytics)

Website Analytics.

Google may process personal data in the U.S. but will always make sure that the security measures required by law are applied.

Privacy Policy: https://policies.google.com/privacy

You can prevent the collection of the data (including your IP address) generated by the cookie and related to your use of the website from Google, as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en. As an alternative to the browser plug-in, you can click on this link to prevent the collection by Google Analytics on this website in the future. An opt-out cookie is stored on your device. If you delete your cookies, you must click the link again.

Google, Inc.

(Google Adwords)

Online Marketing.

Target groups are created based on their behavior on the Website.

Google may process personal data in the U.S. but will always make sure that the security measures required by law are applied.

We use Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors whohaven’t completed a task on our site; for example, abandoning a shopping cart. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network.

Privacy Policy: https://policies.google.com/privacy

Opt-Out: https://www.google.com/settings/ads

Nosto Solutions

Website Analytics.

Nosto may process personal data in the U.S. but will always make sure that the security measures required by law are applied.

Privacy Policy: http://www.nosto.com/privacy-policy/

The basis for processing personal data is the legitimate interest of the company, based on the customer relationship or other appropriate connections.

The purpose of the processing of personal data is:

Delivery and development of our products and services (to offer the user more relevant content and a better experience with our product), fulfillment of contractual obligations and other undertakings of the company, management of customer relations, organizing events, analyzing and profiling of customer or other data subject, electronic direct marketing, targeting marketing within the networks of the company, and other parties.

Nosto uses profiling to identify the data subjects’ personal profiles, online behavior, age, and consumer habits. Nosto uses this information to target marketing and to develop services. For more information please see Nostos´ separate Cookie Policy.

To opt-out, contact privacy@elodiedetails.se


E-commerce platform. Stores personal data after a purchase.

To opt-out or have your data removed, contact privacy@elodiedetails.se


Newsletter distribution system. Stores personal data after a purchase.

Privacy Policy: https://mailchimp.com/legal/privacy/

Opt out: http://preferences-mgr.truste.com/
Opt out (EU): http://www.youronlinechoices.eu/

Facebook, Inc.

Online marketing.

Target groups are created based on their behavior on the Website.

Privacy Policy: https://www.facebook.com/policy


Online marketing.

Target groups are created based on their behavior on the Website.

Privacy Policy: https://adtraction.com/sv/privacy


Online marketing.

Target groups are created based on their behavior on the Website.

Privacy Policy: http://www.adrollgroup.com/privacy

Opt out: https://app.adroll.com/optout/safari


Online marketing and sharing platform.

AddThis tools provide website owners with the capability to enable users to instantly share webpages, blogs, news, photos, videos, and other content to the most popular social networks and other destinations via a browser plug-in or website plugin.

Privacy Policy: http://www.addthis.com/privacy/privacy-policy

Opt-out: http://www.addthis.com/privacy/opt-out


Accounting services.

Visma will get access to your information as a customer for book-keeping purposes.



Payment solution.

Klarna will independently process your data for their own purposes. You will be asked to accept their own privacy policy when using their payment solution on our Website.

Privacy Policy: https://cdn.klarna.com/1.0/shared/content/legal/terms/0/sv_se/privacy


Payment solution.

Paypal will independently process your data for their own purposes. You will be asked to accept their own privacy policy when using their payment solution on our Website.

Privacy Policy: https://www.paypal.com/se/webapps/mpp/ua/privacy-full

Ve Interactive

Online marketing.

Target groups are created based on their behavior on the Website. Ve Interactive will independently process your data for their own purposes. Ve Interactive receives behavioral data from, and may share it with, third party partners (through “cookie synching” or similar matching technologies) . Ve Interactive does not share contact details or profile data relating to you with third parties outside of the Ve group for commercial purposes. 

Privacy Policy: https://www.ve.com/privacy-policy

Opt-Out: https://www.ve.com/sv/integritetspolicy#opting-out


Website Analytics.

Hotjar tracks user activity (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.).

Hotjar tracks our website visitors’ activity, and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (device’s IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our Website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

Opt-Out: https://www.hotjar.com/legal/compliance/opt-out

New Relic

Website Analytics.

To learn more about New Relic or to opt-out, please visit their privacy policy: https://newrelic.com/termsandconditions/privacy

Opt-out: For cookies that track activity in connection with targeting advertising, you can opt-out of third party targeting cookies on the Digital Advertising Alliance’s consumer choice page (http://optout.aboutads.info), the Network Advertising Initiative’s consumer choice page (http://optout.networkadvertising.org), or the European Interactive Digital Advertising Alliance consumer choice page (http://youronlinechoices.eu).

Rubicon Project

Ad Exchange.

Privacy Policy: https://rubiconproject.com/privacy-policy/

Opt-out: https://rubiconproject.com/privacy/consumer-online-profile-and-opt-out/


Ad Exchange.

AppNexus is a digital advertising technology platform. AppNexus uses cookies to distinguish between unique web browsers, and to store data for advertising purposes, including interestbased advertising. AppNexus uses cookies to store ad delivery and reporting data for clients, such as, for example, which ad was shown, the number of times a particular ad has been shown, and how recently an ad was shown to a particular web browser.

AppNexus uses cookies to enable ad buyers to track users’ responses (clicks and conversions) to ads purchased on AppNexus.

AppNexus uses cookies with nonunique values for server loadbalancing and similar technical purposes.

AppNexus uses nonunique cookies to store users’ opt-out choices.

AppNexus may also use some nonCookie technologies for these purposes (as defined above and as detailed below).

Cookies play a role in cross-device linking, as cookies from different browsers or devices might be associated with each other.

Privacy Policy: https://www.appnexus.com/en/company/privacy-policy

Cookie-Policy: https://www.appnexus.com/en/company/cookie-policy

Opt-out: https://www.appnexus.com/en/company/platform-privacy-policy#choices


Social Media Feed Platform.

Privacy Policy: https://snapwidget.com/privacy


Native Advertising Platform.

Privacy Policy: https://www.outbrain.com/legal/privacy#privacy-policy

Opt-Out: https://www.outbrain.com/legal/privacy#advertising_behavioral_targeting


Native Advertising & Content Discovery Platform.

Privacy Policy: https://www.taboola.com/privacy-policy

Opt-out: You can opt-out on the Digital Advertising Alliance’s consumer choice page (http://optout.aboutads.info) or the Network Advertising Initiative’s consumer choice page ( http://optout.networkadvertising.org) or the European Interactive Digital Advertising Alliance consumer choice page (http://youronlinechoices.eu).


Online Advertising Exchange.

Privacy Policy & Opt-Out: http://casalemedia.com/

Advertising.com / Oath

Online Advertising Exchange.

Privacy Policy: https://policies.oath.com/xw/en/oath/privacy/intl/index.html

Legal Requests and Preventing Harm. We can disclose any information about you to government or law enforcement officials if we think it is necessary or appropriate to respond to claims and legal process, to protect the property and rights of Elodie or a third party, to protect the safety of the public or any person, to prevent or stop activity we may consider to be, or to pose a risk of being, illegal, unethical, or legally actionable activity.

Business Transfers. Elodie may take part in a transaction that involves some or all of our assets or shares, including any or all of the information described in this policy.


Information Security. We use safeguards to preserve the integrity and security of your personal data. When you place orders or access account information, we offer the use of a secure server. The secure server software (SSL) encrypts all information you input before it is sent to us. We will inform you of any breach of the security, confidentiality, or integrity of stored personal data as required by law.

International Transfer. If you are located outside of Sweden and choose to provide information to us, Elodie transfers personal data to Sweden and processes it there. If we transfer your personal data outside of the EU/EEA, we will always rely on a security mechanism in accordance with the legislation of the European Union. You can always contact us if you want more details about international transfers.


We store your personal data as described in this policy under sections 1 and 2 and/or long as necessary in order to fulfill the purposes for which it was collected, according to this policy or as long as we have legal grounds to do so. We may also keep anonymous versions of your data and process it for statistical purposes indefinitely, as it will no longer constitute personal data.


Our service is not directed to children under 13. We do not knowingly collect personally identifiable information from children under 13. If a parent or guardian becomes aware that his or her child has provided us with personal information without their consent, he or she should contact us immediately. If we become aware that a child under 13 has provided us with personal data, we will delete such information from our files.


Direct Marketing. You have an absolute right to object to the processing of your personal data for direct marketing. You also have the right to recall your prior given consent. The withdrawal of your consent does not affect the lawfulness of the processing based on the consent before its withdrawal, and we may continue processing your personal data based on other legal grounds, except for direct marketing.

Information, Correction, Rectification, Completion, Erasure, Restriction of Processing. You have the right to request access and further information concerning the processing of your personal data, or request that we correct, rectify, complete, erase, and restrict the processing of your personal data. You have the right to obtain a copy of the personal data that we process relating to you free of charge once every calendar year. For any additional copies requested by you, we may charge a reasonable fee based on administrative costs.

Portability. If the processing is based on the legal grounds consent or fulfillment of contract, you have the right to data portability. Data portability means that you can receive the personal data that you have provided to us in a structured, commonly used, and machine-readable format, and have the right to transfer such data to other data controllers.


To exercise your right, or if you have any questions regarding our processing of your personal data, please contact us at privacy@elodiedetails.se or Elodie Details AB, attn: Data Protection, Jakobsbergsgatan 16, 111 44 Stockholm, Sweden.

If you have any complaints regarding our processing of your personal data, you may file a complaint to the competent data protection authority. You can find out more about the local data protection authorities under the following link http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.


Note that this policy can be modified, so check back frequently. We will notify you of any changes to the policy by posting a new policy and updating the “last modified” date at the top of this page. If we collect any new personal data about you or use it in a new way, we will ask you to agree to it beforehand.


Our Website uses social plug-ins from social networks. If you click on one of the buttons, a new window of your browser opens, and the page of the respective social network is opened. On that site, you can login, press a like or share button, etc. When clicking on plug-in links or other links on our Website or in newsletters, the collection of personal data is outside of our control. The policy of the other website will apply for the personal data obtained from you on that website.