Our story

The story began in Stockholm back in 2005, when our founder Linda Sätterström had her first daughter, Elodie. Well-designed clothing for babies and toddlers where available everywhere back then. But Linda couldn´t find designed alternatives for many of the other products that you need for life with a baby. So she developed her first product, a pacifier clip. One that was beautiful and that would match her daughter’s outfit. She began selling the clips and the idea really struck a note with other parents. First in Stockholm, then Sweden, and finally all over the world. The pacifier clip remains Elodie’s flagship product and one of our best sellers.

What began as a neat little DIY-project has now grown to become a well-known international brand with head office in Stockholm and a fantastic group of employees that share Linda’s passion for design and functionality. Together they have created a wide range of products for babies and toddlers, ranging from pacifiers and bibs to strollers and stroller accessories; products that make life with children even more beautiful.

Brand values

Design

We are design-driven in everything we do, because we passionately believe that beautiful design brings happiness to life.

Function

We know how to combine form and functionality to make life with children easier. We never rest until our products win best-in-test.

Creativity

We use our creative mindset to drive the industry forward. Smart solutions, upcycling and innovative product developments are part of our DNA.