Het verhaal begon in 2005 in Stockholm, toen onze oprichter Linda Sätterström haar eerste dochter kreeg, Elodie. Goed ontworpen kleding voor baby's en peuters was in die tijd al overal te vinden. Maar Linda kon geen goed ontworpen alternatieven vinden voor veel van de andere producten die je nodig hebt voor het leven met een baby. Daarom ontwikkelde ze haar eerste product, een clip voor fopspenen. Een exemplaar dat schitterend paste bij de outfit van haar dochtertje. Ze begon de clips te verkopen en het idee sloeg enorm aan bij andere ouders. Eerst in Stockholm, daarna in Zweden en tenslotte over de hele wereld. De clip voor fopspenen blijft het vlaggenschip van Elodie en is een van onze bestsellers.
Wat begon als een leuk doe-het-zelfproject is inmiddels uitgegroeid tot een bekend internationaal merk met hoofdkantoor in Stockholm en een fantastische groep medewerkers die Linda's passie voor design en functionaliteit delen. Samen hebben ze een breed scala aan producten ontwikkeld voor baby's en peuters, variërend van fopspenen en slabbetjes tot kinderwagens en accessoires voor kinderwagens. Allemaal producten die het leven met kinderen nog mooier maken.
Merkwaarden
Design
Wij gaan uit van design bij alles wat we doen, omdat we hartstochtelijk overtuigd zijn dat mooi design geluk tot leven brengt.
Functie
Wij weten hoe we vorm en functionaliteit kunnen combineren om het leven met kinderen gemakkelijker te maken. We rusten nooit voordat onze producten als beste uit de test komen.
Creativiteit
Wij gebruiken onze creatieve mindset om de hele branche vooruit te helpen. Slimme oplossingen, upcycling en innovatieve productontwikkelingen zijn onderdeel van ons DNA.
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