Doodlespot | Elodie Details - 13 Juni, 2019  This years’ spring collection is all about celebrating kids’ creativity. A tribute to the naive yet wonderfully expressive ways in which children conceive and interpret the world. When launching our SS19 collection Atelier Dreams we collaborated with Doodlespot. An amazing app that celebrate and encourage children’s creativity in the best possible way. Taking the drawing and turning it in to a contemporary art piece ready to hang on the wall. We sat down with Fredrik Nyström, who founded Doodlespot together with Stefan Persson, to talk about the app and the idea behind it. Psst... At the bottom of this article you will find a unique offer!  Tell us about the app.  - With doodlespot, you digitize, save and organise your child’s drawings – free of charge. Then it’s easy (and fun!) to create unique and striking artworks for the living room, children’s room, or as the perfect gift to someone you like. When did you first get the idea for the app? I got the idea five years ago when I went through some of my old drawings saved by my parents. I thought this must be managed in a better, more modern way. Why do you think children’s creativity is so important to encourage? Confirming children’s creativity contributes to a better self-confidence, which gives them better opportunities later in life.   What part has creativity played in your life (personal development)? It has given me more opportunities to express myself and handle various challenges in a sustainable way. What is the best part about children’s art? It´s real, from the heart. Right now, you get 20% discount at Doodlespot with the code ElodieDetails20. We have also sneaked down a secret gift in your order (while supplies last)… Let the creativity flow! doodlespot.se https://www.getdoodlespot.com/ Check out their social media channels for plenty of colourful inspiration! doodlespot_theapp   SHOP THE LOOK  

Marta Logina | Elodie Details - 15 Maj, 2019  Marta Logina is one of those people who’s been on our Instagram-radar for a long time. We can always tell immediately that it’s one of her photos just by the style and lively compositions. She has that rare ability to capture movement and beauty in everyday situations. We wanted to get to know Marta a little closer and asked her a few questions about life and her inspirations. Who is Marta Logina? Marta is wife to Raimonds and mum to 3 girls. Together they live in a beautiful country called Latvia. She spends her days home-schooling, cooking, cleaning, exploring nature with her girls and taking photos to make memories. What or who inspires you? My biggest inspiration are my girls. I love to watch how they live out their childhood. They are so girly and feminine. In spring and summer time, there is no day without flowers that they bring inside the house. They aren’t afraid to get dirty in the garden, to bring snails inside or get wet in the rain. They know all the birds in our garden and can tell their names by their songs. And I just sit and watch them. That inspires me most.   Tell us about your family. I always keep saying - I am so lucky to have Raiminds as my husband. He is the most caring, supportive person I know. It is so easy to love him. Amēlija is the oldest daughter (7) She is really responsible and clever. Naomija - she loves to dream, and nature fits her so well. Soon she will be 5. And then - Matilda. Oh, she is the most joyful one! What is the best thing about being a mom? I always say, that being a mom is really hard thing to do, because you need to work on yourself, your attitude and character. But at the same time, it’s the most beautiful and joyful thing in the world, because of unending love you get and receive. Describe a perfect Sunday with your family? Making pancakes together and setting breakfast table with a lot of flowers outside in the garden. Bird songs and girl laughter’s would be our music. Then we would go to church, sing a lot of songs and thank God for everything He has done. There we would meet our friends and family. And at the evening we would take our dinner with us to the other side of the airport. Eat a picnic while watching planes arriving or going to different places. At the end of the day there would be dad’s creative fairy tale and good night sleep for all of us. For more inspiration follow Marta on Instagram @marta.logina    

Unicorn Rain | Elodie Details - 7 march, 2019 Unicorns and rainbows go together, everyone knows that. Well, all children know that for sure. So how do children put things and ideas in to painting? They usually start with their favourite colour and then just keep adding on. More is more! When we created this print we started the same way and then kept adding colour after colour to an aquarelle rainbow. Then the lines began flowing together and almost by mistake we came up with something that looked like rain. The result was surprisingly compelling. The print feels unique, spiritual and colourful, kind of like a unicorn...  And like rain... SHOP THE LOOK 

We got inspired – Art Noveau | Elodie Details - September 19, 2019 For our Autumn/Winter collection Le Petit Parisien we got inspired by the beauty of Art Noveau. The artform is characterised by its unique natural forms and structures, and particularly curved lines with plants and flowers. The style hit its peak in popularity during the turn of the last century and permeates the Parisian atmosphere in both art and architecture. The characteristic flowing and organic illustrations of Art Noveau inspired the main pattern of our latest collection – Vintage Flower. The pattern is drawn by hand by our designer Carina Frank. The vintage flower print can be found on a range of products, from our footmuff and overall to caps, mittens and the BackPack MINI™. The colours of the flowers are not random – all the main shades of the season are in there, to connect the different aspects of the collection. Another key product to this theme is the new Pearl Velvet Blanket (available in vanilla white and mineral green) that drew inspiration from the classical frameworks found in old vintage posters.   SHOP THE LOOK

The winter gear guide | Elodie Details - September 11, 2019 Whether you’re a fan of winter or not, you are going to be leaving the house at some point. Maybe just to stretch your legs a little, refill the diaper stash or to proudly show off your little miracle. A little fresh air is great for your baby’s health. So, practical winter baby gear will be needed at this time of year – and it doesn’t hurt if it’s stylish. Over the years, we have learned quite a bit about footmuffs. As we have created and refined different models, we now have four kinds in stock. They are all compatible with most standard strollers and are easy maintenance, so you can wash them in the machine and tumble dry with no problems. Let us tell you a little more about each one so you can get the most suitable for your needs. BABY OVERALL For your baby’s first year – Transform into footmuff – Smooth in-/outdoor transitions The Baby Overall is perfect for your baby’s first months. The thin yet warm material is great for transitions between indoor and outdoor. Whether you’re at the store or away on vacation this practical overall gives you easy access for diaper changes anywhere. The double zippers make it possible to open the Baby Overall up all the way. Using zippers at the bottom you can quickly convert it from a slightly more restricting overall, to a free-kickin’ footmuff. Babies do like to use their legs whenever they can.    CLASSIC FOOTMUFF 0 to 3 years – Wind and water resistant – Many colours and styles Footmuffs are a good choice since any baby dislike being stuffed into clothing with sleeves, as it restricts movement. Getting a baby into a snowsuit is an unnecessary trial. The size should last from newborn up to three years of age. With babies growing into kids at high speed a high quality, large enough footmuff will be a good choice for your wallet. With contemporary style and attention to all the small but important details, these exclusive footmuffs have become a favorite for many design-minded parents. The outer fabric is wind- and water resistant with Bionic Finish RUDOLF® which makes it perfect on cold winter days, when the need to stay warm and cozy is so important. If you need to reduce heat you can quickly open the zippers on both ends, or remove the top all together. NEW - CLASSIC FOOTMUFF 0-3 years – Front zipper – Latest collection We have launched a new version of the classic footmuff for our latest collection Le Petit Parisien A/W 19 that is both trendy and comfortable. It has a front zipper that opens all the way and the outer fabric protects your baby from light wind and rainfall. It comes two colors: Aviator Black and French Check. The Aviator Black Footmuff has a unique footmuff design that is inspired by the iconic fashion item called “the aviator jacket”. The outside is made of cruelty-free vegan leather, and both has a lining made of the softest shearling for your baby to cuddle up in. LIGHTWEIGHT DOWN FOOTMUFF 0-3 years – Smooth when travelling – Down and feather fillling The down footmuff is perfect on-the-go as it is fluffy and voluminous when needed, but packs down to a tiny size when not needed. This in an ultimate choice for comfort and warmth for your baby. The down and feather filling drapes itself and surrounds your baby with warmth.   SHOP THE LOOK    

Monogram Print | Elodie Details - September 5, 2019 The monogram print is a part of Elodie Details new look, launching along with the new visual identity. If you look closely you can see that there is a symbol within it that says ED - which of course stands for Elodie Details. The dots binding the ED-symbols together are painted by hand to capture a playful assymetry throughout the print.  This Monogram print series includes our beloved zip&go. Perfect for keeping on the changing table at home with just the right amount of diapers, tissues, creams and powders. When it’s time to leave, just zip it up and you’re good to go! It can be used for a number of different purposes and is designed with an inner pocket, an eazy zip and metal frame that lets it stay open like a basket. Another product decorated by this elegant print is the Pearl Velvet Blanket. It´s unique hand-feeling combines fluffy teddy bear and smooth velvet, but unlike those materials Pearl Velvet has the moisture absorbing abilities needed in baby blankets. Perfectly suited in the stroller, in the crib or whenever something warm, cuddly and practical is needed.    SHOP THE LOOK

New snuggles joining the family | Elodie Details - September 3, 2019 The snuggles family is growing by two long-awaited members. It is a quirky, loving combination of strong personalities and each snuggle has its own special place in our hearts. This autumn, we warmly welcome Rebel Poodle Paul and Vintage Flower Valentine. First let us introduce - Rebel Poodle Paul. He is the artistic, poetic soul that carries his beret a little tilted. He gladly joins in on creative adventures and will be there when it’s time to snuggle. A rebellious character with a big heart that will be a friend for life. Our second new member is no less than - Vintage Flower Valentine. Valentine is a sweet, delightful vintage cat that will always care for you. A great friend to keep by your side in times of play and rest. These characters wear matching bow ties and add artistic energy to our dearest Snuggles Family. They can sit upright without back support and fit perfectly as a playful decoration next to the changing pad or sitting on the shelf of the nursery.   SHOP THE LOOK

Signature Edition Changing Bag | Elodie Details - August 29, 2019 We have a brand new style of changing bag in stock for this autumn - the Signature Edition Changing Bag! It comes in three different variations and the design is timeless. This makes it as suitable for taking care of your little treasure as it would any other occasion. Why not carry it to the office, since it is measured perfectly to fit your laptop.     There are many practical features to this bag. If you’re out strolling, there is a velco strap included that allows you to hang the bag directly to the handle bars to get it out your way. Inside there are hidden thermo-pockets designed to keep your baby’s bottle upright and at an even temperature. When things get urgent there is a soft and padded changing mat included to lift right out - ready to use. And of course there are plenty of pockets for all the things one needs to bring with when leaving the house, such as diapers, tissues, keys, mobile phone, wallet.. you name it. 

Le Petit Parisien | Elodie Details - August 22, 2019 We are happy to announce the 2019 Autumn/Winter collection - “Le Petit Parisien”. This collection takes aim at the distinctive yet carefree look known as “Parisian Style”. Where dressy and casual elements meet to create combinations that are both expressive and understated at the same time. The contrasts between romantic and tough, between conscious and almost nonchalant are what we find so irresistible in the streets of Paris. Art Noveaue inspired motifs, knitted bonnets and berets, details of black leather and shearling transport you back to a not so distant past, when Paris was a place where the rebellious met the bourgeoisie. “Faded Rose” and “Rebel Green” tones intermingle with the soothing “Moonshell” and “Lily White”, accented by sprinkles of gold and “Juniper Blue”. Playful poodles and Glen Check patterns appear along-side vintage florals, making it easy for you to create your own Parisian Style – Pas de problem! Because like Audrey Hepburn famously said; “Paris is always a good idea”.   SHOP THE LOOK

Now live – New logotype | Elodie Details - August 22, 2019 Shortly after her daughter Elodie was born, Linda Sätterström designed her first pacifier clip. Gradually she got the idea of starting a business. Elodie Details was founded in 2005 and has since then grown into a beloved baby accessory brand for family homes in 45 countries worldwide. To reflect the growth, we’re launching a new brand logotype and webpage – live as of August 22nd! AN EMOTIONAL DECISION The new logotype is inspired by the looks of a pacifier clip, the very first product produced by Linda. The rounded shape that holds the pacifier is what gave us the letter “o” in Elodie. Linda explains: “That the detail is important to us, because it means we carry our heritage with us into this new era.” Founder and Creative Director, Linda, is excited for the company’s future and gets quite nostalgic when remembering the hard work that has led us up to this point in time: ”It was an emotional but necessary decision, to change something that has been associated with Elodie Details from the very beginning. I look at the Crown Logo and I’m immediately taken back to all those late nights with hard work. But just like my kids, Elodie Details keeps growing, and is now ready to take on a new and more mature shape and form. It’s an amazing journey to be part of.” The new look will reflect a brand that speaks to the conscious and modern parent that appreciates good design in every detail. NOW LIVE! The new look went live at the same time as the Autumn / Winter 19 collection launched in stores worldwide on August 22nd. We are now beyond excited and curious to see the reactions from our consumers. While collecting your feedback, we will continue to prepare for an autumn and winter that will go down in history - full of activities and exciting news. Follow us on social media for inspiration or sign up to our newsletter to make sure you get the latest news first! _______________________________________ And remember while we launch a new logotype and website, the company’s vision — to make life with children even more beautiful — remains the same.  

Doodlespot | Elodie Details - 13 Juni, 2019  This years’ spring collection is all about celebrating kids’ creativity. A tribute to the naive yet wonderfully expressive ways in which children conceive and interpret the world. When launching our SS19 collection Atelier Dreams we collaborated with Doodlespot. An amazing app that celebrate and encourage children’s creativity in the best possible way. Taking the drawing and turning it in to a contemporary art piece ready to hang on the wall. We sat down with Fredrik Nyström, who founded Doodlespot together with Stefan Persson, to talk about the app and the idea behind it. Psst... At the bottom of this article you will find a unique offer!  Tell us about the app.  - With doodlespot, you digitize, save and organise your child’s drawings – free of charge. Then it’s easy (and fun!) to create unique and striking artworks for the living room, children’s room, or as the perfect gift to someone you like. When did you first get the idea for the app? I got the idea five years ago when I went through some of my old drawings saved by my parents. I thought this must be managed in a better, more modern way. Why do you think children’s creativity is so important to encourage? Confirming children’s creativity contributes to a better self-confidence, which gives them better opportunities later in life.   What part has creativity played in your life (personal development)? It has given me more opportunities to express myself and handle various challenges in a sustainable way. What is the best part about children’s art? It´s real, from the heart. Right now, you get 20% discount at Doodlespot with the code ElodieDetails20. We have also sneaked down a secret gift in your order (while supplies last)… Let the creativity flow! doodlespot.se https://www.getdoodlespot.com/ Check out their social media channels for plenty of colourful inspiration! doodlespot_theapp   SHOP THE LOOK  

Marta Logina | Elodie Details - 15 Maj, 2019  Marta Logina is one of those people who’s been on our Instagram-radar for a long time. We can always tell immediately that it’s one of her photos just by the style and lively compositions. She has that rare ability to capture movement and beauty in everyday situations. We wanted to get to know Marta a little closer and asked her a few questions about life and her inspirations. Who is Marta Logina? Marta is wife to Raimonds and mum to 3 girls. Together they live in a beautiful country called Latvia. She spends her days home-schooling, cooking, cleaning, exploring nature with her girls and taking photos to make memories. What or who inspires you? My biggest inspiration are my girls. I love to watch how they live out their childhood. They are so girly and feminine. In spring and summer time, there is no day without flowers that they bring inside the house. They aren’t afraid to get dirty in the garden, to bring snails inside or get wet in the rain. They know all the birds in our garden and can tell their names by their songs. And I just sit and watch them. That inspires me most.   Tell us about your family. I always keep saying - I am so lucky to have Raiminds as my husband. He is the most caring, supportive person I know. It is so easy to love him. Amēlija is the oldest daughter (7) She is really responsible and clever. Naomija - she loves to dream, and nature fits her so well. Soon she will be 5. And then - Matilda. Oh, she is the most joyful one! What is the best thing about being a mom? I always say, that being a mom is really hard thing to do, because you need to work on yourself, your attitude and character. But at the same time, it’s the most beautiful and joyful thing in the world, because of unending love you get and receive. Describe a perfect Sunday with your family? Making pancakes together and setting breakfast table with a lot of flowers outside in the garden. Bird songs and girl laughter’s would be our music. Then we would go to church, sing a lot of songs and thank God for everything He has done. There we would meet our friends and family. And at the evening we would take our dinner with us to the other side of the airport. Eat a picnic while watching planes arriving or going to different places. At the end of the day there would be dad’s creative fairy tale and good night sleep for all of us. For more inspiration follow Marta on Instagram @marta.logina    

Unicorn Rain | Elodie Details - 7 march, 2019 Unicorns and rainbows go together, everyone knows that. Well, all children know that for sure. So how do children put things and ideas in to painting? They usually start with their favourite colour and then just keep adding on. More is more! When we created this print we started the same way and then kept adding colour after colour to an aquarelle rainbow. Then the lines began flowing together and almost by mistake we came up with something that looked like rain. The result was surprisingly compelling. The print feels unique, spiritual and colourful, kind of like a unicorn...  And like rain... SHOP THE LOOK